You need to spend your time and effort to make your website rank high in the search engine results pages (SERPs). Then, did you know that SEO is beyond Google and the other search engines? You might be wondering what we are talking about after all. Well, SEO is also workable for social media sites like Instagram, Facebook, Twitter, and others.
According to an article published on Searchengineland.com, you can use optimization techniques to promote your Instagram account, increase followers, improve user engagement, and boost sales. Instagram works well for SEO because the photo-sharing social media platform works like a mini search engine, which means optimization is possible out there.
Instagram will rank optimized pages higher that help in attracting active followers, boosts page trust score, and drives more engagement. All of these factors together lead to higher rankings when it comes to Instagram.
Though SEO is possible for Instagram, marketers often commit some mistakes when it comes to optimization. Here are three of the most common blunders to avoid:
1) The Use Of Irrelevant Instagram Hashtags
As the name suggests, the irrelevant hashtags never go with your company or business or a particular post. When you see the insignificantcount of impressions your IG contentgarnered from those hashtags you included, you understand what thatsignifies.Your posts or contentsare not what IG userslook forward toseeing,while they are lookingfor a particular topic.
While you use hashtags for Instagram SEO, you need to spend some time researching before including them in your IG posts. Do not rush into the process but take your time. There is no hurry. You can use tools like Combin Growth to look for relevant hashtags that go with your current posts or your brand. You can also research the hashtags your competitors are using to have a good idea. Then, ensure that your competitor is in the same niche business as you are in.
Look up hashtags that your competitors are using when they are posting similar content like you. Then, avoid using popular hashtags and those accounts that have more than 100,000 posts. If you do so, your content will vanish from the feed.
For example, you own a café and post a high-definition photo of a cup of latte. You would like tostay updated and use popular hashtags. When it comes to the post reach, the results are far from satisfactory. Only a few visitors viewed your post and fewer followed you.
The moral of the story is to use hashtags related to your business and use them in moderation. Do not overdo and write a paragraph of Instagram hashtags. Use some branded hashtags for your posts because they play a major role when it comes to your domain on IG. When your business has reached a certain level, people will look for it using your branded hashtag. It will also help you buy 50 likes on Instagram, maybe initially, but likes and comments will increase fast with time, use of relevant hashtags, and popularity of your business.
2) IG Page Is Not At All Cohesive
Do you know about one of the unspoken rules of IG or social media management? It is building a feed that looks cohesive. The content you publish should appear reasonable when it comes to visual theme, concept, captions, hashtags, and timing.
Then, it is not so simple to attain consistency in a day or two. It takes time and so you need to be patient. You will have to focus on captions, relevant hashtags, the entire grid design, and the frequency of your posts. You will need to streamline the complete process by planning your IG content, stories, and use tools like Combin Scheduler for content or post planning.
Use the tool to create better captions, create diverse categories of hashtags, and modify your existing IG campaign. All should be planned days or weeks before publishing Instagram content.
You will need to realize your business objectives and therefore, maintain a proper frequency of your posts. You will find no perfect posting occurrence or the perfect time to post IG content. You can then test and experiment with your posts to learn about several approaches.
3) No Use Of Keywords In Your Instagram Bio
Though this is the most essential aspect of Instagram SEO, many marketers make this grave mistake. They do not include the relevant keywords (KWs) in the bio. Use a primary and secondary KW but do not overdo.
Your Instagram bio with the relevant KWs helps your followers and client to find your brand on this social media app. All you need to do is optimize the bio with apt KWs so that your page appears in the top results.
If you do Instagram SEO professionally, you will see positive results. It is doable because IG optimization is not rocket science. Avoid these mistakes and implement the right SEO tactics to take your IG profile to the next level.