We rarely find products that are made step-by-step in the highest quality, and when we find these products, the yearning to experience them always becomes a personal comfort. These brands not only leave us loyal even in the very beginning but also entails this feeling that we never find the same experience in other products. This is what Glashütte Original leaves to every wristwatch lover out there that discovers their finely handmade watches. If the brand is unfamiliar to you then it is because it is not a widely marketed timepiece which makes it a rare find for any watch enthusiast. But as the line of Sean O’Connell clearly states in one of his movies ” Beautiful things don’t ask for attention. “, so does this timepiece.
It doesn’t need to capture huge markets or be on the Times Square screen to advertise itself, Glashütte Original in itself is a timepiece that can make you appreciate what it is, and below are just the reasons why it is incomparable to other brands.
1) Their Mechanical Watches Are Handmade
Glashütte Original is a brand coming from Germany. Their watches go under the meticulous, fine, and demanding process of watchmaking. From the process of creating the smallest bits inside to polishing, everything is executed in a workmanship level of expertise like no other. This quality is then transparent at the beautiful hand finish movements in each watch when you look at it. You could see the detail the watchmakers put into creating the timepiece. Most of us would not be assured that the movements inside a watch are working in optimum function but with Glashutte Original you’ll be assured that what’s ticking in your wrist is not only an excellent mechanism made through a refined process, handled by the hands of mechanical experts, with parts crafted to the highest quality, but as you look at it, you also grow a different appreciation to the art of time telling, one that can’t be bought by wearing other watch brands.
2) High-Quality Watchmaking
While Glashutte is not as well known as other brands this doesn’t mean that their products can’t compete with the more popular ones. Their Sea Q. 39. 5, just one of their many sleek watches for example, with its stunning design and mechanism has captured the eye of many watch enthusiasts and is gaining a most honest appreciation. Another one of their most noteworthy creations is Senator Excellence, which is an original movement by their company that has 100 hours of power reserve.
3) People Genuinely Adore the Brand
When it comes to watches people tend to take the name of a brand as a status symbol. Some people wearing an iconic brand would eventually merit appreciation for style and finesse. Yes, some popular watches indeed know what they are doing. But for someone to admire the watch on your wrist even though it doesn’t carry a heavy name with it means that they truly admire the beauty of the watch. This is what the pure beauty in Glashutte Original does. They are proud and stay true to giving their watches a timeless elegant German look which they are known and appreciated for and on the other hand, they also have a line of unique creative watches with a more modern take.
Most people confuse the quality product with popularity, however for Glashutte wide recognition is not entirely as important as creating gaining the appreciation of an informed audience who has deep regard to the art of watchmaking.
4) The Company Markets to the Right Audience
The reason why Glashutte is not on most T.V. screens is because of their Marketing Strategy to direct their products to commissures. Glashutte talks to a select audience and showcases their product to them and by the time these commissures spread their opinions through word of mouth about their product their watches in turn become sold out. People who get hold of them come from seeing their products in magazines, or website reviews. They then schedule a visit to the Glashutte Museum, to look at how a Glashutte watch all comes together and they end up flabbergasted at how the company takes their work a step ahead in hand-making mechanical watches. The company does admit that they are a small manufacturing company and recognizes the untapped market. However, it also is true to its adherence to producing quality products. Glashutte original has a school and is now happy to pass down the art of watchmaking of Glashutte to the younger generation, still, it takes 6 years for anyone to be able to fully participate in the line of products and as for Glashutte Original the basis for speed of their production of quality watches depends on how they would be able to have trained people.
Where to Find a Glashutte Original
A Glashutte Original is indeed a rare find watch. The company’s marketing has toned it down almost like it’s a clever octopus that hides its brilliance. But that might be one of the appeals of its brand. Once a product becomes overly marketed, we can just expect that sooner it will lose touch with what makes it special. However, if you want to hunt down this timepiece then the place to go is The Watch Company. They are a certified dealer of luxury watches. They have watch experts to accommodate concerns of both the watch aficionados and individuals who are growing watch enthusiasts. Their services are accessible through WeChat, Line, and What’s App, and use of Over Phone Translation Services to transact with overseas customers. Being one of the trusted shops of a Glashutte Original, The Watch Company is a reliable watch dealer that provides quality watches.
To Sum Things Up
A Timepiece Like Glashutte Original is one of the most underrated timepieces. It is a product that certainly shows where the value of your money is price-wise. Unlike many brands however Glashutte Original doesn’t see the need to market their product widely to be recognized by the true watch enthusiast. For some of us, we like to keep this hidden gem of a timepiece that way, because besides the value that Glashutte Original already puts in the table the more distinct an object is the more we see its rare value.