If you’ve never used the sales and marketing platform that is Hubspot, you might not know just how many helpful features it has. The truth is that it has many. In fact, there are far too many to show here, but that doesn’t mean we can’t show you how great it is with just a few.
So, with that in mind, that’s what we’re going to cover here, as we take a look at 5 of the many winning Hubspot features from experts that customers who use the platform just love.
Feature 1 – COS Templates
The first of the Hubspot features from experts we look at are COS (Content Optimization System) templates. Simple to download and even easier to deploy, COS templates speed up the time it takes marketers to launch. What’s more they’re not just for website use, as they’re available for landing pages, blog designs and even emails.
Having templates like these make it super-easy to include best practice into everything marketers do, without having to reinvent the wheel every time. It’s a big advantage to have.
Feature 2 – Design Manager
Another popular feature provided by Hubspot is Design Manager which makes web design and editing much easier by using block-building templates. It’s one of the Hubspot features from experts that can speed things up dramatically by allowing changes to be made to multiple pages with a single button click.
In business, time certainly is money and the time you take expanding and editing your website is greatly reduced.
Feature 3 – Social Media Inbox Streams
Another of the most popular features offered by Hubspot is the social media inbox streams, which can be extremely helpful in providing insight into the performance of your brand across social media. This feature allows interactions and mentions to be easily tracked, as well as permitting the user to see how users are receiving the content you’re putting out. This is valuable data that can be utilized to enhance your presence on social media, so it’s a feature that greatly increases ROI.
Feature 4 – Smart Features
Another great aspect of Hubspot is their Smart Features, which lets users simply and easily personalize any marketing communication that they put out. One part of this most useful of Hubspot features from experts are smart email and call-to-action capabilities which offer highly-personalized content creation that’s tailored to any given lead.
What’s more, these features are simple enough for those without too much technical knowledge, meaning that they’re accessible to anyone without too much training.
Feature 5 – Analytics
Moving on, we look at analytics which are key for any sales and marketing campaign. Allowing you to see how your keywords are ranking, how your inbound links are looking and how many visits you get. The platform doesn’t yet integrate analytics from Moz and Google, but it might not be too long until it does.
Regardless, this feature is powerful and extremely useful to anyone in marketing and sales.
A Platform that Offers Much to the Marketer
This is just a tiny selection of the many Hubspot features from experts that users of the platform get to enjoy. Even if you’re new to the subject, it’s pretty obvious that for anyone in sales, Hubspot is a multi-function service that takes a lot of the stress and work out of running a business and gaining customers.
Of course, there are others on the market – each claiming to be the biggest and best around. However, Hubspot has a great reputation for delivering new leads and business, which is based on performance, rather than mere promises.
So, if you’re looking for the best available, you could do a lot worse than choosing Hubspot, particularly if you want a simple and not-too-complex way to start.
