- Are you finding it hard to boost your website ranking?
- Are you fed up with the decreasing website traffic?
- And have no idea why is it happening?
If you find your situation along with these questions, you are at the right place. Stick with us, and you will get all your answers.
It is believed that if you can stick with some of the best SEO practices, you will be able to see your website gradually improving its SERPs (Search engine result page rankings).
But what if, even after implementing all the right SEO practices, there are hardly any results to be seen? Well, the answer is hidden in your off-page SEO strategies.
What Is Off-Page SEO Strategy?
Off-page strategy or off-site strategy is about doing this outside your website. This might involve link building, guest posting, or any other methods that help you bring inbound links to your website.
On-page SEO includes taking action to implement things on your website. It includes meta description, SEO title, high-quality content, and other on-page factors.
According to a seo company dubai, the only difference you can see between on-page SEO and off-page SEO, off-page SEO cannot be controlled. In fact, you have influenced people to make certain changes in their website to generate one backlink.
Best Off-Page SEO Techniques
Earning positive links isn’t that easy, especially for the business website. However, if you follow the techniques, the process might become a bit smoother.
So what are we waiting for? Let’s dive deep into the best off-page SEO techniques.
1. Create A Unique Product
It is important that you focus on creating unique products for your brand. No matter what products you see in the market, people trust only those affiliated with a brand.
Create a product that everybody talks about and give people reason to talk about your brand, mention you on review sites, refer your brand name on major news publication sites.
2. Partner With Industry Influencers
Influencers are the best way to reach out to a wider bandwidth of audiences. Influencers are the entities in the industry that are trusted by people, and their words hold value.
There are dozens of ways in which you can partner with influencers. Creating valuable content, conducting high-quality surveys, coordinating product launches are just to name a few.
3. Build Links Via Guest posting
Link-building or guest is the most common technique that you find in any off-page SEO marketer. It is one of the most important ranking factors that you just need to have these techniques in your skills set.
Here is a pro tip for you, do not always link your website home page; try adding blog links as well. This practice is more effective in the long run.
4. Submit Your Articles To Niche Directories
Article directories are not something most people like. After all, who would like to go through spammy content that might even hinder your SERPs? However, if you are doing the same thing with high-quality niche directories, you can certainly reap the benefits.
5. Leverage Social Media
Our final off-page SEO tip includes something that everyone loves to talk about: Social media. While it is unclear whether social links play a vital role in rankings, there is definitely some correlation with the highly shared links.
All the off-page SEO techniques we have mentioned above are all tried, tested, and have generated revenue for our company. We have used these exact off-page SEO strategies to increase our traffic and not just traffic; we are talking of qualitative traffic.
However, do not limit your off-page SEO strategies to the five we have mentioned. There are several other strategies and techniques that can bring results for your business. So do not forget to explore them all.