The world has now entered a new era of the home and business security. As an alarm dealership, you need to be ready for it.
Right now, over 36 million households in the United States have security systems. Moving into the future, this number is going to grow higher.
These are unique times. Many alarm dealerships are thriving, while others are going under. Therefore, there’s no room for error. Whether you’re a small start-up or an established alarm dealer in your industry, being at the top of your game is essential.
What matters the most is that you have a clear, forward-thinking strategy. On top of this, you should use the following five tips specifically designed for alarm dealers. These tips are tailored for modern times, so make sure to read carefully and pay close attention to them.
As soon as you’re ready, let’s take a look.
1. Use Technology To Improve Your Customer Experience
Make no doubt about it, the customer experience is everything. Failure to keep your customers happy and satisfied never ends well, especially when there are thousands of other alarm dealerships that they can switch to.
Therefore, you need to focus on consistently improving the customer experience. What’s the best way to do this? It’s simple: use modern technology. From advanced monitoring of your alarm systems to digital billing services, there’s a lot for you to be excited about, so click here to read more here.
Remember, the days of traditional alarm systems are coming to an end. As a good example, many families want access to mobile apps so that they can monitor their homes remotely. Let’s imagine one of your customers is busy in the office at work, and they have two kids at home. They want to be able to grab their smartphones and monitor their alarms from work so that they can keep an eye on their kids. It provides them peace of mind and ultimately keeps everyone safe.
There are other circumstances, too, such as wanting to monitor delivery drivers.
The point is clear: move with the times and provide modern alarm solutions – not dated ones.
2. Research Your Competitors
In the US, there are 63,151 security alarm businesses as of 2021. This is a pretty big number, but it’s hardly surprising when you consider how important security is becoming in the home and workplace.
Naturally, this means that you have a lot of competitors to handle. For example, within your city alone, there’s likely going to be at least a hundred other dealerships.
The key is to research your competitors to find out key information about them. Here are some competitor research tips for you to try:
- Go deeper than a Google search
- Find out their pricing. If there is no direct pricing stated on a competitor’s website, don’t worry. Instead, most alarm dealerships have digital quotation forms that you can fill out to gain a general idea of how much they charge
- Speak to your competitor’s customers. You can do this by finding client case studies on their website
- Check out their social media pages. This will enable you to see the type of content they’re posting as well as how they interact with their followers
- Attend industry conferences and events. If you use LinkedIn, you will be able to see if there are any upcoming events in your area that you can your team can attend.
3. Provide Virtual Meetings
In the current business environment, a lot of your potential customers and clients won’t want to travel to meet you. Similarly, you likely don’t want to travel to them, either (especially if there are restrictions in place). The solution to this is simple: provide virtual meetings.
You can do this via Zoom, Skype, or various other platforms – essentially, whichever one you prefer. Through your website, you should provide potential customers with the option to book virtual appointments for a date and time that suits them. Then, you or a member of your sales team will be able to speak with them directly over the internet.
4. Consider Your Manufacturer
Think carefully about your manufacturer. Are they up to the job, or could you find someone better?
Ideally, you should choose a manufacturer that offers comprehensive product and technical training surrounding their alarms, as well as fair and affordable maintenance programs.
5. Lastly, Acquire New Customers Through Social Media
Platforms such as Facebook, Instagram, and Twitter are great tools for alarm dealerships to reach new customers. You can even pay for targeted ads so that you appear in the news feeds of businesses and individuals to who your services would appeal to. So, if you haven’t already, make sure to launch some social media pages.
