Technology is the present and future of business operations.
As the owner of a business, you can either run away from technology or embrace it with open arms. Of course, you should do the latter.
Technology will improve your business beyond belief, making life easier for you, your employees, and your customers.
With that said, here are 5 specific ways technology can boost your business.
1. Fleet Management
Like most businesses, you probably rely on your drivers to deliver daily products to customers.
There’s a lot of pressure on your drivers to perform well – otherwise, your supply chain will be poor-quality. This is the reason why it’s so important to focus on your fleet management.
Thanks to fleet management solutions, this is now much easier. From GPS tracking to route planning, technology ticks almost every box imaginable.
If you want to save costs and make your supply chain a force, then make sure to use technology to your advantage. Your drivers will thank you for it.
2. Email and SMS Marketing
Next up, marketing.
If you use a smartphone, you’ll be well aware that companies are really upping their games when it comes to marketing.
It seems like every minute you get pinged with a new email or text from a company that has your email (usually, they’ll be contacting you to promote a new product or upcoming event they have). The reason for this is that email and text marketing works. Remember, this is the age of the smartphone, where consumers always have their smartphones in their hands or pockets. As soon as they receive an email or text, they read it!
Therefore, you should use automation software for your email and SMS marketing. This will allow you to reach thousands of consumers without having to painfully type email after email. Instead, everything will be automated, saving you time and money.
3. Customer Service
The days of face-to-face customer service are quickly coming to an end.
Now, customer service is largely done online via:
- Company websites
- Social media
Within seconds, customers can connect to representatives online via chat (or video chat) rather than calling them and being stuck in a queue for hours on end.
Also, businesses are also deploying virtual chatbots. A chatbot is smart software that you can use on your website. The chatbot will provide visitors to your website with automated customer service, communicating with them as if it was a real human.
4. Remote Working
Over the past 2 years, companies have started hiring remote employees to work exclusively from home.
This is only possible thanks to technology. Video conferencing apps (Zoom, Microsoft Teams) and cloud technology are the key tools that are being used for this.
5. Online Sales
Lastly, you can use technology to sell your products online via your own website or third-party online retailers. From there, you can then ship products to customers and have them in their hands within a matter of days. eCommerce is the future, so it’s recommended that you start selling online sooner rather than later.
