Are you one of those who have recently started their website? Do you want to rank on google’s first page in the shortest time possible? If this is the case, you must know the value of SEO and internal linking.
When it comes to creating SEO optimized content, internal links are often overlooked. This is a big mistake since incorporating internal links is easy and can improve your SEO ranking appreciably.
Read on to know the best tips about internal linking!
What is Internal Linking?
An internal link mainly connects one page of the websites with other different pages on the same websites. The source domain and target domain are the same in the internal link.
What is the Purpose of Internal Linking?
Mainly there are three primary purposes of the Internal Linking-
- Internal linking aids in website navigation.
- Internal linking helps to describe the architecture and hierarchy of the website and,
- Internal linking also distributes the authority of the page and ranking power throughout the website.
Tips to Get Best Out of Internal Links
Luckily there is a SERP API tool by WhatsMySERP that will make this whole process even easier and effective. There is a lot of information related to get best out of internal links about which you can read more at WMS SERP blog & tips.
Here are some tips that will help you get the best out of internal links.
1 Fill Your Website to The Brim with Content
You cannot add internal links without sufficient content inside. It is important to develop a strategy and create content accordingly.
Identify keywords from your parent article and create extra content reflecting those keywords. This will give you a collection of content relevant to your parent article.
If you are having trouble finding keywords, visit the SERP API tool by WhatsMySERP to get keyword suggestions.
2 Keep It Simple
There is no need to make internal links overly complicated. Inserting linked images are unnecessary. Keep things simple, and keep the internal links confined to a few words.
Make sure to add alt image text if you are intent on linking through images. This step is important if your content revolves around the visual medium.
3 Use Anchor Text and Links That Provide Value
Internal linking should use anchor text as opposed to the linked images. Image links provide that the images are not the primary source of links. To use anchor text, you need to open a new can of worms and use the natural and unoptimized sentence fragments as anchor text. Make it highlight and link it.
Don’t add links for the sake of it. Include links that will provide value and enhance the knowledge of your readers. Clicking on links will take your reader to another page.
Make sure that it’s worth their while leaving what they’re reading and moving to another page.
4 Link Deep
Plenty of content creators make the mistake of adding links to their homepage or other front-end pages. This is the wrong approach since your readers don’t want to end up on your homepage for no reason.
Research has shown that linking deep, especially to your high revenue making pages, can appreciably increase your search engine ranking.
5 Provide Relevant Links
Internal linking may be simple, but that doesn’t mean you can provide fluff links and be done with it. Your bounce rates will increase if the links you provide are in no way related to your content.
Internal linking needs a user-focused approach to add value and information. Internal linking improves the engagement of a site. Content links are a strong signal for the user. This linking has the reader and SEO too.
Assume you have a page on ‘body posture’ on your website. You also have a page on ‘adjustable dumbbells,’ and you want to link those 2 together. But there is no strong connection between the 2 topics.
So, what you can do is create a third page on ‘exercises that will improve posture’ and provide internal links on that page.
6 Use an Optimum Amount of Links
What is the optimum number of links for a page? There is no clear answer to this question. However, Google has given clear indication not to include too many links on a given page.
Some research has shown that keeping the number of links to 3 for 1000 words gives the best results. So, keep this ratio in mind during linking, and instead of crowding your article with so many links, try to be minimal. Start Using follow links as it is one of the best ways to create the internal link architecture of content marketing.
Final Thoughts
Internal linking is one of the SEO power techniques, and mainly it is for content marketing. Internal linking is one of the most straightforward and most uncomplicated processes to experience SEO uptick. Internal linking is the thing that is performed regularly.
WhatsMySerp allows users to search for ten keywords per day, and these searches are mainly based on Google rankings, and it is deleted the next day.
Adding internal links is an uncomplicated way to boost your rankings. You don’t need to be a tech-wiz to pull it off. Just keep the above point in mind, and it will significantly improve your SEO rankings without much effort.
