Yoga is fantastic. It helps people relieve stress, transform and become the best versions of themselves. Therefore, it is no surprise yoga businesses are thriving in recent years. However, as yoga becomes popular, so is the competition heightening. That’s why anyone who wants to venture into the yoga industry needs to be creative to grow their businesses and serve their clients authentically.
That said, an online presence can increase your business’s exposure and increase the chances of serving more clients. But how do you take your business online? Well, that’s what we are going to discuss in this article. So, without further ado, let’s get into it.
Create A Website
The first and obvious way of taking your yoga business online is by creating a user-friendly website. In the 21st century, a website is practically the face of any business. It is technically your 24/7 marketing machine. It showcases what your business offers, including class schedules, credentials, and payment processes.
Furthermore, having a website for your business makes it looks more professional, given that most people rush to the reviews section before deciding if it is good enough for them. Also, having a website will increase leads to your business if you provide quality services that your customers can recommend to others.
Leverage Social Media
There are several social media platforms, and yoga teachers need to make a presence in most of them. Many people use social media platforms daily, and the best way to get to them is by having a presence on these platforms. For yoga businesses, Facebook, Pinterest, Instagram, and Twitter are king.
Try to keep your followers engaged and post when most users online are active. Don’t post early in the morning or too late at night. In the evenings, it is often the best time to post because most people are free. Just make sure your posts are eye-appealing and engaging. Currently, video is hot on social media platforms, especially Facebook and Instagram. Sometimes, go live and engage with your followers.
Create Deep Connections With Email Lists
Email marketing is one of the most effective forms of advertising. With email lists, it is easy to build trust, and your readers will stay connected with your business if you are consistent. Just make sure that your newsletters have a perfect format to solve your clients’ problems. If you do so, they will trust and follow you to your website to schedule appointments.
There are many email marketing tools, some free, while others are premium. Choose a tool that will make your work easier and convert lists into casual paying customers. Building an email list is never easy, but you can always hire pros to help you out. In the meantime, ensure that your blogs and landing pages have a CTA suggesting to the visitors to join your email list. Also, describe the benefits of joining your email list to the readers.
Add An Online Booking System To Your Business.
An online booking system keeps your business open at all times, 24 hours a day, seven days a week. A person does not need to call you or your customer support to schedule an appointment. Yoga class booking makes working easier, and you get to maximize your reservations. Customers who schedule appointments show up, but if for some reason one fails to show up, the spot will be automatically be given to another customer.
Furthermore, online booking systems ensure you get paid quicker since it is often prepaid. These features make it easy for you to manage your calendar, and it gives you some valuable insights about your business. Just make sure to find yourself a quality online booking system that will not frustrate your potential students and make them find alternatives.
Offer Online Yoga Classes.
Due to covid-19 restrictions, the relationship between yoga and the internet has created a practical solution; virtual yoga classes. As a yoga teacher, putting some of your classes online can diversify your income and help you reach international clients. The good thing is most people embrace virtual yoga classes, and they benefit from them. Therefore, it will not require a lot of work to convince people to join your online yoga classes.
Share Your Expertise Through Virtual Courses.
If you trust that you are an excellent yoga teacher, you can share your expertise with aspiring yoga teachers through online course formats. This will make people trust you more and still earn you extra money with a different business model. Be reasonable with the pricing.
Nowadays, businesses need an online presence to maximize their profits. Thankfully, taking your yoga business online is not hard and will not require a lot of investment. Take your yoga business online by creating a reliable website and make sure there is an online booking system. To promote it, make a presence on social media and build an email list. You can also offer online classes and courses to diversify your income.