More and more companies, from different sectors of the industry, are seeking to innovate with their Marketing strategies. Many of these companies have started to use 360 product photography technology in order to improve their image as a brand, increase their sales and especially: Differentiate themselves from the competition, which is of great importance: The keys to online sales are to differentiate themselves of the rest, to innovate aesthetically.
What is 360 Product Photography?
360 Product Photography shows your user the items they want to see from all angles. They are images composed of about 30 or 36 professional studio photographs. To achieve this, photographs of the product are taken while it rotates on its axis every 10 degrees, in order to complete a 360 and offer you a total view of the specific product. Afterwards, each is processed in light room and / or Photoshop and joined together to create a uniform effect in a single image.
When a user goes to your online store and is interested in any of your products, they can rotate it to where they want, and thus have a complete and detailed view of the mime. Product photography 360 is much more useful than a simple zoom in the image, because in addition to creating a better view of your product, it brings elegance and practicality to your site.
Benefits Offered by 360 Product Photography
Information and Down Payment
360 photography provides more visual information about the product, much more than the textual description, since it allows your customer to experience the product as if he had it in his hand, which increases the security of your customers when buying on your website.
On the other hand, it is proven that the aesthetics of this type of photograph is so attractive to the eye that it generates an automatic click with the visual attention of the user, thus increasing the chances that they will get hooked and acquire your product. Humans are visual animals: Everything enters first through the eyes.
Practicality
It allows you to add a series of “hotspots” or hot spots and highlights, which are nothing more than a wink to the user. In these hotspot you can include descriptions of the characteristics of the product you want to highlight, in addition, add a URL that takes the customer to other options: Like the purchase button.
On the other hand, if you have a physical store and you want to take it to the virtual world, you can generate a form of Virtual Showcase, where customers will be able to know and widely appreciate your products as if they were in your store.
Confidence
360 photography gives your ecommerce an aspect of professionalism while improving the branding of your company, since it improves the confidence of your customers in your business and online store. If confidence increases, the chances of purchase are much greater.
In addition, it has been shown to reduce the percentage of returns, as customers get a more complete and detailed initial image. This style of photography has created a higher level of conversion in those online stores that use them.
You Save Your Customers Doubts
An interactive 360 photo guarantees more reliable appraisals and immediately removes many doubts your client may have such as “What’s inside?” “How does it look from the side?” “What’s below?” “How does it look from behind?” among other.
This feature is very useful and necessary, because when solving this type of doubt your client will not leave the page because everything was not so clear, but will proceed to contact you or directly to generate the purchase.
360 photography has the power to adjust to the demands of your clients and differentiates you from your competitors, improving your brand image and highlighting your portal with an original and avant-garde aesthetic.
What are the Best Products to use for 360 Product Photography?
Mobile Devices
They are ideal candidates for 360º product photography, since it allows your user to observe every minute detail of the device: Edges, camera, buttons and other finishes, since without pretending to be repetitive: This type of photography gives the customer the feeling that he has the product in your hand. Devices that have a 360 view are increasingly bought by users.
Fashion
The fashion industry is one of the most stable and distinguished emporiums for its aesthetic and artistic value. If your business revolves in this environment, you cannot ignore how important detail, elegance and innovation are. 360 photography is more than perfect for the appreciation of your products, while giving your site that avant-garde and original touch so necessary in the fashion industry.
Food
If you have an online store for desserts, cakes or even hams, 360 photography will be a great ally. When you go to the supermarket, or to a dessert shop, you take a detailed look at the product that interests you, and thus decide whether to take it or not. 360 photography can take care of fully enhancing the appearance of your products while offering a complete appreciation of it. If you increase the appetizing and aesthetic that can be seen, increase your sales with them.
Hotels and Tourism
If you have a hotel, motel or hostel, you should know that when a user is looking for accommodation online they want to see all the possible photos, since they are interested – of course – in the place where they will sleep, eat and enjoy, in addition to the city that they are going to know. 360 photography allows you to highlight the entire area you want to show, since it is perfect for interior photography, and offers your client all the visual information they need to get hooked on your hotel.
Some Frequently Asked Questions about 360 Product Photography
Does it affect the Loading Speed of my Website?
This style of photography uses information technology on demand (yes, the one used by Google Maps), so you don’t have to worry about the weight of the images slowing down your website, you can rest assured. When you enter a website that has this type of images, what will be loaded will be a simple and small photo at a low resolution until the client demands more information using the 360 view.
Many of those who provide this service add two versions of the 360 to each project, one in low and the other in high resolution, which is ideal for when your client wants to obtain a greater focus on the product by zooming in.
How can I Take 360 Product Photos?
This style of photography is professional, such a result is not achieved only with your phone’s camera, as it requires a professional and elaborate production and post-production process. I recommend you turn to professional photography sites and acquire the service, as it is a beautiful investment for your site, which you will later see reflected in sales and visits. There are different plans and rates, you can choose the one that best suits your needs and budget.
Is this Style Applicable in any Type of Online Store?
Of course, despite the fact that I have listed the sectors that would suit you the most (due to the characteristics of their products), 360 product photography is perfectly viable for any site that wants to add elegance, professionalism and hook factors to its Web. So if your site is business, or you have a blog or art portfolio, or whatever, you can also opt for this style of photography and customization.
