If you look attentively, you’ll see that most well-known brands use professional-looking photos to promote their services, goods, or team. These photographs describe their story and exemplify their brand’s character. As a consequence, their brand stood out against the competition.
Are you wondering how mere images are capable of furthering a brand? If so, learn more about brand photography and what it can do to brands.
What Is Brand Photography?
Marketing your brand is more than just using a logo, a certain font, or a specific color palette; brand photography may also determine a business’s visual identity. The term ‘brand photography’ refers to a collection of professional photos that visually represent a business via the use of graphics, typefaces, and colors. These may include images of the company owner, team, and the products they sell that make their company stand out from the rest.
If you own a business, brand photography is a type of photography that can help in storytelling and communicating the identity and services of your company. It helps distinguish your strategy, approach, or products from your competing brands. A great photographer can capture your business’s character, drive, and processes through photographs. So, before you hire custom brand photographer, be sure that you know the format of brand photography you require.
Brand photography is available in various formats, including fashion and lifestyle, food and beverage, product, and e-commerce. While some photographers specialize in a particular format, several agencies provide all of these, too. You have to learn how to choose the best photographer for your brand. Finding someone specializing in brand photography, whose works you admire, and with whom you get along very well is a good place to start.
What Can Brand Photography Do To Your Brand?
While it’s true that ‘content is king,’ incorporating brand photography is unquestionably the icing on the cake!
If you’re curious about why read below to uncover the value of brand photography to businesses.
1) Brand Photography Makes Your Brand Seem More Human And Genuine To People
Nowadays, individuals use social media to communicate and relate to one another. Additionally, some people appreciate seeing the faces behind a well-known company. That being stated, you may employ brand photography and put them on social media.
It’s believed that when a business utilizes social media, people have a greater level of trust in the business and are more inclined to buy from it. This doesn’t imply your brand photos are solely for your social media profiles. Instead, this shows that your brand is eager to interact and relate to individuals.
People must know the nature of your business. When you or your team are featured throughout your advertisements, prospective customers will be able to see who they’d be working with, get a look into your processes, and envision themselves as part of that experience.
2) Brand Photography Makes An Excellent First Impression
People create an initial impression of anything or anyone in milliseconds. Therefore, whatever you share must impress them, and you must do so quickly!
Luckily, high-quality clearly presented, and aesthetically pleasing brand photographs can help you captivate potential customers quickly. It’s a way for them to realize that you value attention to every detail, strategize your content, and prioritize uniformity. When potential buyers see something appropriately presented, they’ll likely be swayed even without having any knowledge about your service or product!
3) Brand Photography Improves The Consistency Of Your Brand
There’s no use in having a corporate logo, typefaces, and color scheme if your photography doesn’t harmonize with them. Maintaining brand consistency necessitates that all of your visual elements work in unison. Uniform brand presentation increases the likelihood of brand exposure. Plus, most customers expect their experience to be the same across all channels and devices they use in interacting with brands.
While you can find some decent stock photographs that work, chances are they aren’t really on-brand, or if they are, other brands are also likely utilizing the exact same pictures. While stock photography is useful when you’re just starting out, your primary goal should be to have your unique, original, and absolutely on-brand images to utilize instead.
4) Brand Photography Encourages Engagement
Visual content reaches a considerably wider audience and generates more interaction than text-only material, whether you like it or not.
While both content and graphics contribute to turning your business’s narrative, message, or material into an engaging piece, photographs are more effective in capturing an audience’s attention. The majority of marketing executives seem to agree that images, films, drawings, and infographics are critical for effectively expressing a brand’s message. If you demonstrate who you are to your audiences, you’ll save time by not having to tell them repeatedly. You need photographs, and more importantly, you need photographs that are of high quality and consistent with your brand.
5) Brand Photography Can Get Your Money’s Worth
Now that everyone has access to a camera in their pockets, some company owners opt for selfies and do-it-yourself photography for ease and cost reductions. However, these low-cost solutions often undermine a brand’s professionalism. Such visuals struggle to convey a brand’s fundamental message effectively. To be considered seriously as a business and to establish your brand as a dominant player in the industry, your visuals must also reflect this. To simply put it, if you want to appear professional, hire a professional brand photographer to do the job.
Do you ever doubt whether you’ll receive your money’s worth when hiring a brand photographer to photograph your business? If you answered yes, you have various options for utilizing your brand’s photos. Once you already have them, you may use them as your social media profile images, in your blog posts, as the sign-off for your email newsletters, in the graphics for your sponsored ads, and many more. The options are infinite!
Business owners are notorious for their ‘do-it-yourself’ mentality; however, doing it yourself may not be best when talking about promotional photography. Whether for your website, signage, posters, or social media platforms, professional brand photography will lend credibility to your company.
If you’ve never heard of brand photography before, this article should have given you a better understanding of its importance, value, and impact on your company.