Social Media

As one of the most popular social media platforms, Instagram (IG) has gained a large user base over the past few years. This makes it a go-to virtual marketing platform for...

From a video-sharing app into roughly a billion people’s monthly constant, Instagram has certainly changed the video marketing landscape. According to Instagram statistics, the network has over 1 billion monthly active...

You’ve set up your shiny new Instagram account – or dusted off the one you’ve had for years but have barely used. Perhaps you’ve got a bunch of followers, but they don’t...

Snapchat is the only social media app with a ghost as its mascot. It has managed to capture not only Generation Y but also Gen Z's attention, making it appropriate for...

Social media is a prime space for networking with friends and other close associates. However, if you're a business person, your purpose on social media such as Instagram should go beyond...

Instagram is a popular social media platform that has gained traction in the past few years. Brands use Instagram to reach out and connect with their customers on a more personal...

The term ‘search engine optimization,’ commonly known as SEO, refers to a series of actions that webmasters can take to maximize the discoverability of their website through search engines such as...

The pros and cons of social media are always in debate, and many people are for it, while others consider it to have had a more negative impact on society. Whichever...

Social media is a marketing and branding tactic that should be used by every business. There were over 4.55 billion people actively using social media in 2021, which is a lot...

Social media marketing is one of the highly beneficial strategies for companies to grow their sales and increase trust among the target audience. To take your brand to the next level...