Videos are one content type that can impress a lot of people. The appeal of a video no matter the industry is too high for marketers to ignore it. When it comes to video marketing, there are a lot of things you can do. A business can create videos for their social media platforms, for their website- corporate video informing people about the product or more. Or they can create videos to put on YouTube as this platform is amazing when it comes to bringing leads and engaging customers.
But everyone who makes video will know that creating videos is easy, even for an individual looking to earn some extra cash using a smartphone. And they may enjoy initial success, but it is challenging to keep the success going on. If your videos start lacking quality or relevancy, it will become hard for you to survive. Therefore, work on creating the perfect video content with these tips.
1. Create Content That Adds Value
Videos today get launched on YouTube or website or social media to reach tons of global customers. If you want your video to engage with all of these customers and compete against Television, you need to entertain and inform the customers at the same time. The content of your video needs to be something which is worthful to the viewers. If they don’t see any value to it, they will discard it easily.
The content of the video can be of three types:
- Entertaining: create a video which entertains the customer while marketing your brand. It needs to be fun and have unique features which make the customer sit up.
- Educational: Create a video that educates people about a product or service. For instance, if you have a YouTube channel and you are a mass communicator, you can make videos educating people to communicate better with others. It adds value because the customer is learning something that can help them in future.
- Inspirational: A lot of inspirational videos find high engagement as inspirational stories convince people to take action.
Now, how to know what type of video to make? Well, know the needs and expectations of your audience and figuring it out will be easy. Ask your viewers what they want to see or see what your competitors are doing for inspiration.
2. Work on Your Equipment
No video can be fantastic without the proper tools. Having great actors and scripts are a top priority for a video to come out amazingly and connect with the audience. But shooting the video with proper tools is also necessary. The need for equipment or tools depends on the video type and your budget. For instance, if you are shooting a vlog for your YouTube channel, you would need a hand-holding camera. But if you are shooting a video for your company’s website, the equipment will be different.
Also, not everyone who creates a video can have tons of money to have the state-of-the-art equipment. Thus, find the ones that suit you as per your budget. But yes, the mandatory equipment to create an exceptional video are:
- Camera: Even if using a smartphone, make sure it has a great camera
- Microphone: For clear audio
- Lightning: Artificial lights for indoor shoots or night ones. Natural light is perfect too.
- Editing Software: Find professional software, and you can use.
- Storage: Carry extra storage for your video footage. You may need to take tons of shots for a single scene to tell the perfect story. Discarding them is a post-production job, so carry storage with you.
3. Have Outro
This tip is specifically for YouTube video creators. If you want more success and engagement for your channel and leads to your website, add outro to your video.
The outro is the end screen of the video where you can add links to your website or other video or channel or ask the audience to subscribe as well. It is an important part of the video because it keeps the audience hooked to your channel which brings high traffic so your video has a better chance of showing up as a recommendation for people. There are quite many tools like Canva or Snappa, which works quite well for amateurs and professionals alike.
4. Write a Script
This is one tip that works well for a lot of video creators. When you create or write a script for your video, shooting it becomes easy. Also, assembling it while editing is also easy as you know the sequence and more. While creating a script, you don’t have to write each work, but map out the scenes. It will ensure your video is shot fast.
With these tips in mind, you are ready to create videos for YouTube, for corporate needs, and others. Just be sure that you use a good quality camera and editing tool to give your video content a smooth finish.