Businesses can immensely benefit from the services of a first-rate link building company if they want to grow their organic traffic by 30 to 100%. Even small business SEO services can help businesses remain competitive in today’s online world as SEO analysts adapt to the rapidly evolving digital marketing changes.
Besides relying on guest blogging services, SEO analysts pay much attention to integrating certain digital marketing trends that have become an essential part of today’s digital era, such as VSEO (Voice Search Engine Optimization), AI (Artificial Intelligence), chatbots, etc.
Business owners can trust link building companies, SEO analysts, and digital marketers who understand their contemporary fast-moving technology market where it has become challenging to predict consumer behavior. In other words, SEO analysts and digital marketers can no longer rely on old-school guesses since the old SEO and digital marketing methods won’t work anymore.
Read on to discover essential SEO and digital marketing trends that will help your business survive and thrive in 2021 and beyond.
AI (Artificial Intelligence)
If you haven’t realized it by now – we are thriving in an era of Digital Darwinism where AI is operating at the core of nearly all businesses. AI has already taken over many simple manual jobs. You might have heard about Uber’s inclusion of K5 Knightscope robots. These robots have taken over the patrolling of parking lots with the goal of crime prevention. The use of Artificial Intelligence in the form of these robots is not only cost-effective (compared to the usual wage of security personnel), but it also collects data and reports criminal activity.
As we pass through 2021, we can say that AI technologies will remain all-pervasive and become an essential part of nearly all services. Therefore, AI has become the greatest commercial opportunity for businesses over the subsequent decades. SEO analysts and digital marketers will gain businesses a serious competitive advantage by integrating AI in their business and digital marketing strategies.
VSEO (Voice Search Engine Optimization)
The trend of voice search and the use of smart speakers has been on the rise since the first quarter of 2020. The use of voice search has caused many businesses and industries to rethink their SEO and digital marketing trends. If we see some essential facts about voice search, we see that it has been reported that at least 50% of internet searches were conducted via voice in 2020.
It has been estimated that more than half of the American population will be using smart speakers by the end of 2022. Businesses, industries, and companies can expect the trend of voice shopping to boost up to $40 billion by the end of 2022. Simply put, voice search is expected to take over the nest future, which is why the recent SEO and digital marketing strategies will include VSEO to provide people with relevant information through audio content.
According to the Digital Marketing Institute, VSEO (voice search engine optimization) isn’t about remaining relevant in today’s era of Digital Darwinism. Rather. It would be correct to say that the objective of VSEO is to generate a unique and optimized user/ customer experience to strengthen the customer-brand relationship and expand brand loyalty.