Email marketing has to do with creating awareness through email. You have your business plan drafted along with a great location; whether online or on-site. What you need next is marketing and there’s no better channel than email marketing. Here you’ll learn everything you need to know about email marketing. Also, here’s a professional local SEO company for all your SEO services.
1. Email Marketing Service Providers
To deliver your messages to a large number of contacts, email marketing service providers will help a lot. They will also provide analytical information that helps to track who engages your emails and even help to grow your contact list.
2. Grow Your Contact List
This is a very important aspect. Most businesses already have emails from existing customers to start their list. If you don’t have any, there’s no need to panic. You can just create a sign-up form for customers to fill and agree to receive emails from you.
3. Organize Your Contacts Into Categories
You should categorize your contacts from first-timers to frequent customers and even occasional customers. This helps you personalize your content for a particular category and thereby increase your click-through rate and open rate.
4. Creating The Subject of The Email
When creating your subject, the shorter it is, the better. They should have a maximum of 8 words. Always make them attractive and catchy to draw customers into what you have to say.
5. Look Out For Spam Filters
After creating a good email, the last thing you want is for it to end up in the spam folder. You either want to get whitelisted or make sure you don’t use spam trigger words like ‘opt-in’ or ‘click below’
6. Use a Template
Using a template keeps your email uniform. You can send stunning emails that look good on any device. This part of email marketing is fun! Creating a template is very easy. Some websites can also help like constant contact. They have a lot of templates you can choose from.
7. Test Your Content
Always remember to test your content, especially if you’re new to email marketing. You can send a test email to yourself or colleagues before sending it out to the entire contact list.
8. Sending Your Emails
When customers fill your sign-up form and agree to receive your emails, it is up to you to determine when that will be. Knowing when to send your emails is very important. You can start by sending them a few times a day to different contact groups and use your analytics tools to know when contacts are most engaged.
9. Keep Track of Your Results
Finally, you should track the results of your marketing like open rates, click-through rates and unsubscribe rates. All this information should be provided by your email marketing service provider. This information helps you learn about your customers and how to connect with them more through emails.
Email marketing has earned its spot as the best marketing channel, better than social media. Email marketing is sure to have a great impact on your business. It usually seems very difficult until you give it a try and how easy it is. Now, when you start using email marketing, you hit the ground running!