Although Google has a lot of features to measure the site’s SEO, in some cases third-party SEO metrics are more advantageous.
Domain Authority is one of the indicators that SEO experts have in common. This number is introduced by the MOZ and varies from 1 to 100.
The domain authority is based on several factors that are somehow reciprocal with the algorithms of the search engine’s ranking factors.
For example, DA is most affected by backlinks, while it is too important for search engine ranking.
Want to know more facts about domain authority? Here are the facts:
1. Domain Authority Does Not Affect Google’s Ranking
Although many marketers see domain authority as the next metric to Google for indicating a website’s SEO strength some clarification is needed.
Perhaps a few of the factors behind the Google algorithm and the DA of the MOZ are mutual, but that does not mean that DA will plan the ranking position of the site.
Domain authority is only an estimate of how well a page can rank. Remember that a page with 1 DA can also rank at the top of the search engine results page over any difficult keyword.
Domain Authority is not introduced by Google, but by a company that offers SEO tools. Both brands have separate algorithms and DA cannot be declared as a ranking factor.
If DA was a ranking factor, SEO was much easier, because different companies offer DA growth within a few days.
With the rise of domain authority, it is not guaranteed that your ranking position will improve.
2. It Can Be Used to Measure Website Optimization
MOZ has algorithms that check the optimization of the website to generate the DA score. The more your website is optimized, the more the number is increased accordingly.
When you apply SEO factors to your website, Domain Authority is a great way to measure the impact before and after applying SEO.
For marketers, working on multiple sites for SEO, they can use the bulk da checker, and with it, they can find the DA of multiple sites in one go.
When a website works well in SEO, the score of domain authority gradually increases, allowing marketers to know whether their strategies are effective or not.
3. Domain Authority Increases Automatically With Time
This is one of the widespread myths about domain authority for marketers. Marketers regard DA as an increase based on the age of domain only, but this is a false concept.
If the SEOs to optimize the website work better, the domain authority can increase in a short time.
Although the age of the domain is a factor in the increase in domain authority this is not a significant factor.
There are many sites on the Internet that have 50 + DA, but they are existing for less than 1 year.
4. Quantity is More Important Than Quality
SEO marketers focus more on increasing the number of backlinks, but they do not assume the quality of the site.
Not only Google but also the MOZ consider the quality of backlinks. A high-quality backlink has the following facts:
The page from which you receive a backlink should be relevant to your niche, so the link would look natural.
The anchor text is the text on which the link to your website is placed. This is useful for search engines to know the keyword on which your page is perfect.
Among the different types of links, do-follow links are the best and most qualitative.
A single link from a website with high domain authority is more advantageous than multiple pages from low authority sites.
5. DA Can Be Used to Know The Value of a Website
Most people, when they buy or sell the site, consider domain authority to know the value of the site.
High domain authority increases the value of the site. Besides, if you are willing to sell guests to your site, then the price will depend on the domain authority of your site.