Today, almost everything is done online, and shopping isn’t an exception. This is precisely why e-commerce is booming, and that too, at a rapid pace.
It doesn’t matter what you’re selling; it can be anything from a bottle of salad dressing to a pair of sneakers. All you need is an e-commerce website, and you’re halfway done with your marketing efforts. With a website, you’ll be able to connect to more customers, develop your brand, and, therefore, sell more products. But wait, this can only happen if your website has a good design.
While web design is crucial, it’s even more so when it comes to e-commerce. If you want to impress your target audience with a different e-commerce website, use the proper graphics, words, images, fonts, and colors. Your e-commerce website must be designed in a manner that presents your shop well, offers a top-notch user experience, and attracts potential customers. Using the correct elements in your website’s design can significantly convince visitors to make a purchase.
But how can you ensure this happens? Simple, design your e-commerce website in a way that sends your products flying off the virtual shelves!
Here are some design tips and best practices that you should incorporate in your e-commerce website.
- Make your design mobile-responsive
Studies suggest that 73% of shoppers abandon a website that isn’t optimized for mobile. This is because avid online shoppers access e-commerce stores via their smartphones. So not having a mobile-friendly website automatically puts you at a disadvantage.
For this reason, many online businesses choose to partner with well-known e-commerce platforms such as eBay till they are unable to get their mobile-friendly e-commerce portal up and running. And honestly, this isn’t a bad idea either. You, too, can learn how to sell on eBay until you have your platform ready.
Regardless, your website will benefit a lot from the ease of use and higher readability. Ensure that your users’ mobile experience isn’t bad. But how? You can ask your friends and family to test a trial version’s mobile-responsiveness from their mobile devices.
If you want to become a top e-commerce website and give your sales a push, improve your website’s mobile design because search engines like Google, Bing, and Yahoo rank websites with a mobile-responsive design higher on SERPs.
- Use colors to your advantage
Choose colors, but strategically. You shouldn’t just pick your favorite color up and hope things will play out smoothly. Don’t forget that color is a potent branding component, and if you’re well-aware of the psychology behind color, you can maximize its benefits. This will help you drive a lot of sales, especially when designing features such as navigation and CTAs.
Not all colors inspire the same actions, emotions, and feelings from people. If you want your e-commerce website to succeed, use color inspirations that lead to sales. If color psychology is anything to go by, consider red as it inspires feelings of passion and excitement – the two most driving factors for making a purchase. For instance, color the purchase button red – a bright color that attracts a lot of attention – to stimulate more sales. Studies suggest that if you make a button red, you can increase your conversions by a staggering 34 percent.
However, if your primary purpose is to build credibility, use the color blue. Blue isn’t just a color that everyone loves; it also increases feelings of trust, which is why many businesses use it. Yep, now you know why blue is used extensively in logos!
The bottom line is, your design toolbox is incomplete without color. If you’re well-versed with color psychology and the impact it has on consumer behavior, your e-commerce design will be second to none!
- Use high-quality pictures and videos
Since an e-commerce website doesn’t allow users to appreciate the products in real-time, pictures and videos are all that you have to create a lasting impression. This is why brick-and-mortar stores are still operating. Therefore, new e-commerce websites should only stock top-of-the-line photos and videos, for example, 360-degree views, high-resolution photos, 3D models, and videos.
Reports suggest that some e-commerce websites still don’t use good quality product images. This may cause the users to abandon the website. There are two reasons for this:
- People don’t like viewing pixelated photos
- Low-quality photos fail to create an impression
It doesn’t matter how attractive your products are. If the photos aren’t good, they’ll never look good to the end-user. Also, bad images make the whole business look shoddy, as they signify that the company is unwilling to invest in putting up a good display. Thus, they eventually bounce off to a website that offers more value.
Today, many websites are providing the option to zoom into pictures – an attractive feature, we think. It allows the users to study the product in sufficient detail before buying it. The point being, the more customers can see about the product (since they can’t touch it), the better idea they get about its quality. As an e-commerce store owner, this is your only chance at impressing them.
- Develop a user-centered design
There’s no rocket science to developing a user-centered design. All you need to do is keep your users in mind while designing your e-commerce website, and the sales will follow. If you want your e-commerce website to attract customers and bump up its marketability, consider working on creating a unique and excellent user experience. If there’s one thing that profoundly affects the conversion rate, it’s your website’s design.
For example, your website can help you convert any prospect to a buyer if it has all the details the visitor needs, including the minutest ones. Try putting yourself in your customers’ shoes and imagine who they would want a website to be. Similarly, ask someone to critically examine your website for user satisfaction, usability, and appearance. Before you advance, ensure you answer the following questions:
- What are you selling?
- Who are you selling to?
When you’re perfectly sure about the answers, you’d be able to develop a website design that aligns well with your product.
There’s nothing easy when it comes to designing a great e-commerce website. But fortunately, you now know everything that’s needed to do it well. Focus on mobile-responsiveness, use the element of color correctly, upload detailed product footage, and create an unforgettable user experience. Follow these tips to build your website, make it unique, and watch visitors convert into customers at a rapid rate.