Google Ads API is removing ad group and keyword forecasts

Google can be deprecating the “Key phrase Plan Advert Group Forecast” and “Key phrase Plan Key phrase Forecast” functionalities. This modification is slated to take impact on June 1, 2023.

Adjustments to the GenerateForecast Metrics Request. Starting June 1, the “Generate Forecast Metrics Request” will proceed to be the strategy for acquiring forecast knowledge. Nonetheless, the “Key phrase Plan Advert Group Forecast and Key phrase Plan Key phrase Forecast” parts will now not be populated and can as an alternative return empty outcomes. The “Key phrase Plan Marketing campaign Forecast,” however, will stay useful and be returned as regular.

Updating Your Purposes. In case your purposes depend on the “Key phrase Plan Advert Group Forecast” or “Key phrase Plan Key phrase Forecast” options, it’s crucial that you just replace them to accommodate the upcoming adjustments. Ensure that your purposes are ready to deal with empty responses from these parts.

Suggestion and Sources. Google encourages you to start out updating your purposes as quickly as attainable to make sure a seamless transition. For steerage on methods to successfully use the “Key phrase Plan Marketing campaign Forecast,” you must seek advice from the Google Ads API documentation.

Why we care. If advertisers or publishers depend on these options of their purposes, they should replace their methods to make sure continued performance. Failing to take action could result in disruptions or inaccuracies of their forecasting and advert efficiency administration.