Online Reviews are highly influential in making purchasing decisions by customers in today’s online shopping era. Every 9 out of 10, customers read Google reviews first before they make their decision to purchase a product or service. Google Reviews stands out as the most trusted online review platform among other review platforms. Therefore, many businesses embed Google reviews to the website. These Google reviews provide credibility to the business and it is the most important thing for a brand.
Various online social media aggregator tools provide simple steps to embed a Google review widget on the webpage. On the website, the Google reviews widget will work as an operational block that enables brands to display reviews seamlessly. This will add various aspects and functionality to the website. Read this blog to know why you are required to add a Google Review widget for the benefit of your brand.
Where To Showcase Google Reviews On The Website?
If you showcase Google reviews on the website, you‘ll get various benefits for your brand or business. They’ll also boost the brand reputation and increase the visibility of your business. How you can make the reviews visible for your website visitors and ensure that they will be influenced to buy your product or service.
Here are some sections of your website where you can include Google reviews to gain the maximum possible benefits.
- You can display your positive Google reviews on the footer, homepage, blogs, sidebars, or any other webpage that will make a positive impression on your potential customers.
- On the About page of your website, showcase the explanatory reviews and help in creating conversation with the audience so that they will have a better understanding of your brand.
- You can select product-specific reviews if you are an e-commerce company, and you can add the reviews on your product page so that the customers are influenced by real-life experiences.
Benefits Of Adding Google Review Widget On Website
For the brand and business, the Google reviews widget can be a game changer and by using it you can get an edge over the competition. Here are some benefits of using the Google reviews widget on the website.
1. Make Your Brand Credible
To make the products or services better every brand in the market is working on different aspects to stand apart from the competition. By embedding a Google review widget on the webpage you gain the user’s trust and loyalty after all customers make the final decision. If your business has credibility then it will take it to new heights. It is very important to have positive reviews to build credibility in the online market. Because your customers must read about the positive reviews.
2. Holds Users To The Website For Longer
The more time a user spends on the website the higher the chance they will understand the brand better and develop an interest in the brand. For this purpose, the Google review widget will work. The potential customers will look for more feedback because they want to read about the brand deeply before making any purchase. This will help you keep the users on your website for a longer duration and it eventually generates sales. You can also moderate the content of your website with the help of social media aggregator tools.
3. Lowers The Bounce Rate Of The Website
Bounce Rate is an important parameter to achieve a better ranking on the search engines. Usually, bounce rate is a number that is measured as a percentage of visitors that navigate off from the website after viewing just a single webpage. To achieve a better search engine ranking for a website it is very important to have a lower bounce rate. You can embed the Google review widget on the website so that once the visitor reads the review it will keep reading all the reviews available on the webpage. This will increase the stay time and lower the bounce rate of your website.
4. Develop A Review Cycle
It is mandatory to have an ample amount of Google reviews on the website to make the online reputation robust. Your website users can read the reviews with the help of Google reviews widget and at the same time it can encourage your other visitors to leave reviews on the website for your brand. You might get more reviews because some visitors will write to suggest some issues, some will write to appreciate the brand and some will write to get mentioned. These reviews will help you make your position strong in the online market.
5. Builds Stronger Customer-Brand Relationship
You can get insights into your customer’s behavior related to the product or service when you embed the Google reviews widget on your website. It will be like their popularity, how they are using it, and their preferences. In the form of reviews and feedback, when customers share their experiences about the product whether they are positive or negative the customer-brand relationship improves. In improving your overall brand performance, customer insights also help.
Final Note
Online reviews, especially Google reviews have hugely influenced the buying decision of customers. By providing them the information, you can save the time of the customers about your product or service on your website but also make your brand stand out from the competition. You can easily embed the Google review widget on the website with the help of social media aggregator tools, and enjoy the amazing benefits for your brand.
