Web hosting is an important factor that actually has the power to affect SEO. The website owner often wonders how website hosting affects SEO. The answer is- it makes some noticeable changes to the SEO ranking. Moving to a new web hosting can negatively impact your SEO Sydney. Though the changes are minimal, knowing it can help you with proper understanding along with better insights. Here is how web hosting can affect your SEO ranking:
Changing the page load speed:
The page load speed plays an important role in impacting the page ranking. The audiences will naturally reject the pages that take more than seconds to get loaded. And the improper Webhosting can slow down the website load speed. If it does so, then Google will rank you lower on the basis of low-performance standards. This is particularly applicable for mobile searches that get more time to get loaded.
Affecting the server location:
The choosing of the right host is much of supreme importance to hold better positioning in the ranks. Choosing a host with the geographical location of the same country is required to avoid the loss of traffic due to the geographical location. Google uses the IP address instead of the TLD for classifying the location of the hosting server. There are chances of facing the loss of better positioning in the ranking if your server’s location doesn’t match the country you live in.
The server quality:
Considering the quality of the server is crucial to determine the ranking position in the SEO program. If the web host that you have opted for has crowded servers, that will lead towards the lowering of SEO ranks. It’s better to avoid web hosts that are crowded to ensure the better performance quality of your page.
The change in website structure:
Hosts can change the structure of your website. Choosing a different set of hosting plans will make some significant differences in your website. This change might make the crawlers think that the site is new. This can impact your ranking, as it will lower the rankings thinking that this is a new site. This is also going to affect the performance of your website. This is why sticking to one good quality host is important. Choose a host that invites more profit rather than affecting your SEO in a negative way.
Choosing the hosting plan:
Downgrading the hosting plan is definitely going to affect your SEO with a low ranking rate. The right kind of hosting plan can improve ranking. However, based on your budget, pick one with the best attributes to keep the risks lower related to your website.
Downtimes are the most crucial problem in the matter of website ranking with SEO. If the downtimes for your SEO are high, then it is surely going to lower the rankings. That’s why choosing the proper type of hosting also creates some significant changes. While choosing a hosting plan for your SEO, you need to pick from the dedicated, shared, and VPS hosting. The dedicated hosting server is considered the best one for better SEO ranking. But the price for a dedicated server is not within reach of many. If you go for a VPS hosting server, it’s better to pick one that comes with the capabilities of avoiding downtimes.
Conclusion:
Though the effects are small but risking your SEO ranking at its cost is a big no for your website. Before moving to a new web hosting plan, make sure that you have checked the background and service history of the new server to stop the host from making major negative effects.
