Marketing automation is defined as using software to automate your marketing tasks, especially those requiring manual and repetitive work such as email responses or lead tracking. It is a process of effectively marketing your products or services in all online channels in a streamlined and automated way.
Let’s put it simply; marketing automation saves time and effort by automating all your marketing efforts. It increases the effectiveness of your work and helps you track your campaigns and funnels in no time through a single dashboard. This blog will tell you everything about how ClickFunnels marketing automation works and the five steps to better automation.
How Does ClickFunnels Marketing Automation Work?
ClickFunnels is a funnel-based marketing automation platform that can help thousands of entrepreneurs and marketing teams to create landing pages, sales funnels, email autoresponders, webinars, and much more without single coding.
It has ready-to-build landing pages and sales funnel templates to create your digital presence as quickly as possible. You will find themes that suit your business type and elements that are pre-built. ClickFunnels offer you a drag and drop feature. It enables you to add and remove things as per your choice and need.
If we talk about email automation and marketing. ClickFunnels has a whole kingdom in that. It has an inbuilt email autoresponder which is known as The Follow-up funnel (previously Actionetics). It functions so smoothly, especially when storing contacts, sending broadcasts, managing campaigns, etc. ClickFunnels Follow-up funnel also works as a CRM and an email marketing solution for entrepreneurs.
ClickFunnels works very straightforwardly. It allows you to create sales funnels that will transform visitors into customers. You can collect payments and keep track of your page layouts in your funnel.
Many other tools expect a large amount of technical knowledge, while ClickFunnels automation can be learned and started in just a few clicks. It contains all the functions required to create and implement an effective sales funnel.
Some Key Features of ClickFunnels
Apart from email automation, ClickFunnels has some other exciting features like;
- Pre-designed sales funnels templates
- Share funnel
- Drag and drop editor
- Payment gateways
- Affiliate Marketing
- SSL certification
- Multiple domains
- Actionetics and backpack tool
5 Steps to Marketing Automation
Marketing automation is simple; you just need to understand it thoroughly. And, it is one of the biggest mistakes online marketers make. They jump right into automation before understanding their goals and targets. Here are five essential steps that you must know;
1- Determine Your Goals
Firstly, determine your marketing automation goals. Ask yourself, why do you want automation? Is there really a need for automating my marketing means? What is my goal for the next three years about my business?
Maybe, you want qualified leads, high ROI, tracking prospects, engagement with customers, or increasing your sales through the sales funnel. There will be different goals and targets you’ve set for your business.
2- Select 3 Things You Want to Automate
When you fully agree to choose automation for your business, select three things you want to automate. Simply start with the basics that would have more significant results, such as abandoned cart email sequences or product pages with CTA. It’s all up to you; choose things that work for you. Here is a small list of things that can be automated and highly impacts your business.
- Workflow automation
- Abandoned cart email sequence
- Lead introduction email sequence
- Email segmentation
- Follow-up email sequence
- Social media automation
- Re-engagement email campaign
- NPS tracker for email
- Customer onboarding email
After choosing the first three things that need to be automated, ensure that those three things are a good idea. Show your plan to your team and discuss it with them and make sure you are all on the same page before moving forward. Ask for feedback and brainstorm on what they say. Also, tell your team members how this new automation thing impacts their work lives.
3- Document Your Automation Plan
If everyone agrees, it’s time to document that automation plan. Whether you choose paper, pen, or digital means, just save it and assign a workflow task to your team. Automation is a process, not a robot, so don’t expect that it does everything. You still need humans to look after the automation process.
4- Create a Workflow <H3>
While using the CRM, you’ll need a person to write the email sequences, design your emails, and watch the whole process. To create a workflow, schedule a meeting with your team and decide who’ll do what in which manner. Literate your team about ClickFunnels marketing automation before starting the journey.
5- Testing Process
In the last step, you’ll need to do testing and measuring results. Your first version might not be perfect. Some of your emails won’t encourage engagement, workflows will be bunglesome, and the automation might need more maintenance than expected. But after a few tries, you’ll get what you want from marketing automation.