If you run a pet grooming business, you must be very well aware of how important a person’s pets are to them and how much thought the owners put into every decision. A pet grooming business is often not picked out on a whim, and people usually opt for services they know and trust.
If you are new to the industry or want to engage more customers, you must create a bond with the clients. It is where having a good marketing strategy comes in. A smart marketing strategy can help retain old customers and bring in new ones.
Email marketing is a very effective and easy-to-use marketing method if done right. It is also a cost-effective method, which can be ideal for a new business. Although it can be tricky to initiate, many tools are available to provide email templates. Here are a few ways to use email marketing to create a bond between your business and your customers.
5 Smart Email Marketing Strategies
1. Introduce Yourself And Your Business
If you are using email marketing, you must use this opportunity to interact with your clients and give them an insight into your business. One way to do so is that once a client subscribes to your email plan, you can send them an email that tells the story of your business, your mission, and all the services that you provide.
Another thing you can do is start an email campaign to introduce your clients to those who are a part of your business. It includes the business owner, pet handlers, volunteers, and anyone working with you. Each month you can feature one person and let them talk about who they are and feature their story and pictures of them handling the pets that come into your business.
Things like this can make your clients feel like they know who is looking after their pets and create more trust.
2. Send Out Personalized Emails
Personalized emails are a great marketing strategy as they show your customers that you care about them individually. Research has shown it to be one of the most effective marketing strategies, showing that personalized emails are much more likely to get opened.
You can simply add the name of the pet owner or the pet in the email, and that will work wonders. You can also offer discounts or certain free services on the pet owner’s or pet’s birthday so that they feel like you truly care about your clients.
3. A Monthly Email Newsletter To Keep Your Audience Engaged
Marketers often use monthly newsletters as they are sent out on a specific day and time and can keep people engaged. Having a set time and date lets your customers know when to open their email for the specific newsletter.
The newsletter can feature customer testimonials, upcoming events, current and upcoming services, promotions, and anything in the previous month that happened that you want to highlight. Having customer feedback and testimonials shared regularly can make your customers feel heard and make them realize that you take their words seriously.
4. Highlight Special Offers And Upcoming Promotions For Your Email Program Subscribers
To get people to sign up for your email program, you need to give something back. You can offer people on your email list exclusive offers and discounts. For example, you can offer a referral rewards program via email for clients who refer your services to others.
You can highlight upcoming promotions and let your email subscribers know about these promotions beforehand. You can create a campaign to remind people of the promotion regularly.
5. Show Off Your Cute Customers
Your cute customers, the pets you groom, can be a big part of your marketing campaign. After receiving permission from their owners, you can photograph these pets before and after they have received the grooming services and send out the comparisons via email to show the quality of your work. You can create a specific small business email template that can feature different pets each time.
You can highlight certain pets and give their story and how they reached their current owners in your monthly newsletter.
Marketing can make or break a business, so one must focus on it, especially if running a smaller business. Email marketing techniques can help you bond with your customers and bring in new ones. They can show your customers your services, values, and how much you care about their pets. So don’t wait around, and start setting up an email marketing plan using these strategies.