The truth is, you don’t need an expert to help you with the SEO on your website. It is possible to do it all yourself. However, this is not usually the wisest decision; just because it’s possible, that doesn’t mean it’s a good idea. Business owners might choose to put their SEO in place themselves, but in many cases, it is only when they start that they realize how much time and effort it’s going tocost them.
Having a professional SEO provider do this work is a much better option. They will be accurate, they will be fast, and their results can be guaranteed. While your SEO experts are working on that area of the business, you can work on the parts you’re good at, and between you, you can grow the business into something good.
With that in mind, here are some of the things you need to look out for when you are looking for an SEO provider.
Ask Your Network
Asking your business and personal networks about good SEO providers they have used in the past is an excellent way to find the right company to work with. When you ask for recommendations, most of the hard work in determining who is good and who isn’t will have been done for you because no one is going to recommend someone they weren’t personally happy with.
Of course, a recommendation must always be met with some research for your peace of mind, but in many cases, those recommendations will pay off.
Know What’s Included
It costs money to hire an SEO expert to help your website gain recognition online. Therefore, you’ll want to make sure you’re getting the best value for money. This doesn’t necessarily mean paying the lowest amount; it means paying an amount you’re comfortable with and getting as much as you can for that money. This is why you need to know what’s included in the price right from the start.
As a business owner, you’ll have budgets to stick to – this is fundamental to a successful business. So you won’t want any nasty surprises in the form of additional costs for items you thought were included in your SEO package. Find out from the start (in writing) what you’re paying for and how much any extras will be. Then you’ll know if you’re happy with the cost. At YEAH! Local, for example, there are various packages to choose from so you’ll always know how much you’re paying.
Look For Unbiased Reviews
Every SEO provider’s website is going to look impressive (stay away if it doesn’t), but that doesn’t mean everything they say on it is accurate or even true. Websites are sales tools, and they may be exaggerations of what the company can really do.
Before you sign up for an SEO company, make sure you thoroughly research them. Don’t just read their website, but look for reviews and testimonials on third-party sites. Social media is a good place to start, but searching online, in general, is also important.
It can also be good to schedule a phone call or video call with the company you are thinking of using. Good SEO companies will be happy to discuss your needs, and you can get a better feeling of what they are like to work with through this one-to-one conversation.