Are you looking to increase brand awareness for your company but aren’t sure how to do it?
Building brand awareness is very important, as it usually takes people between 5 to 7 impressions to recognize a brand. Not only that, but presently your brand consistently across all platforms can increase your revenue by up to 23 percent.
But what do you need to do to raise more awareness about your brand?
Check out this guide to learn how to increase brand awareness.
1. Leverage the Power of Social Media
Leveraging the power of social media is one of the best ways to create brand awareness. Millions and millions of people use social media, and if you’re an international brand, social media platform gives the opportunity to present your brand to those who wouldn’t come across it in their everyday lives.
One of the best ways to raise brand awareness on social media is through visual content. You should be creating a steady stream of Instagram stories, videos, reels, and posts. Once you create this content, make sure you take advantage of hashtags.
Instagram allows people to follow hashtags, so you can attract more people to your brand by using the right hashtags. You should also take advantage of interactive content such as polls and quizzes so people can interact with your brand in a more personalized manner.
Also, don’t be afraid to use humor in your content so your brand doesn’t come across as robotic. And make sure to take advantage of influencer marketing.
With influencer marketing, you can reach thousands of new audience members who wouldn’t normally come across your brand. Just make sure to vet your influencers before hiring them, and make sure their goals align with your brand’s values.
2. Write Guest Posts
Writing guest posts is another great way to raise brand awareness. A guest post is an article you write on another company’s blog.
While writing content for another company may sound counterproductive, it can help get your brand in front of new audience members. For example, if you own a boutique travel company, you could write a guest post for a company that sells suitcases.
Within the guest post, you can insert links that direct to your landing pages and your website. This way, when people interact with the post and click on the links, they’ll be redirected to your site, and they’ll have a chance to interact with your brand.
3 Create a Referral Program
One of the best ways to raise brand awareness is through word-of-mouth marketing. According to a report by the Nielsen Group, recommendations from friends are still the most credible form of advertising.
With a referral program, you could give credit or a discount to a customer every time they get a friend to buy your products or sign up for your services.
How to Increase Brand Awareness: Time to Begin
Now that you know how to increase brand awareness, it’s time to put these tips to use. While it can take some time to get the word out about your brand, the above tactics will make it easier for you to spread the word.
Be sure to check back in with our blog for more brand awareness news and tips.