In today’s world, homeowners care a lot about their lawns.
Many people consider their lawns to be a key factor in their home’s appeal and image. This is why, each year, they invest tons of money into them, from weed removals to artificial turf replacements.
With this in mind, there are plenty of reasons to be exciting as a lawn business owner, especially in the US. There’s a potential goldmine of customers to tap into – not just in the summertime – which is why you must do everything possible to get them on board.
How can you do this, exactly? It’s simple – use the following steps.
Use Job Scheduling Software
Almost every modern company has become reliant on technology. This is because technology makes life easier for employees and customers, making it a win-win situation.
When it comes to lawn care businesses, a great example of this is job scheduling software. This enables a business to:
- Create and send quotes quickly
- Arrange meetings with clients
- Organize billing and invoicing
If you’re a lawn care business that’s quickly expanding, you should be particularly interested in the billing and invoicing features. After all, it’s very important that you stay on top of your finances, as it’s easy for invoices to become disorganized if you allow them to. Plus, you will also need your bills and invoices in one manageable play for when you sort your taxes at the end of each tax year!
Inspect and Maintain Your Equipment
The average lawn care business has a ton of different equipment. Common examples include:
- Blowers
- Spreaders
- Rakes
- Shears
- Forks
Although most of this equipment is built to last, faults and damage can easily occur when they’re neglected.
This is why your company needs to inspect and maintain your equipment to a high standard. Otherwise, you’re running the risk of supplying customers with poor service and ultimately losing them.
Register Your Business on Google
Whether you’re a start-up or a medium-sized lawn business, you need to officially register on Google. Here’s why:
- Your website will perform more favorably in the rankings
- Customers can easily access your address and contact details
- You’ll appear on Google Maps
Appearing on Google Maps is especially useful. This is because a lot of customers search for nearby lawn businesses through Google and will then sort the listings by distance.
Post Case Studies to Your Website
In addition to this, customers also care a lot about case studies.
Generally, lawns are seen as prized possessions. Homeowners don’t want any old business to show up and work on their lawns – instead, they want reliability.
The greatest way you can showcase your trustworthiness to homeowners is through case studies on your website.
As a starting point, contact your best customers from during the time your business has been active. You can then politely ask these customers to be part of your case studies online, which will usually involve them giving brief interviews and context about the jobs you did for them.
Last Thoughts
2022 should be a great year for lawn care businesses. Naturally, competition will be high, which is why you should use the advice discussed above if you want to give yourself the best possible shot at finding new customers.