While coming up with promotional ideas for your company may be enjoyable, it does provide some unique problems.
As many product marketers are aware, the success of any promotional effort is contingent not only on the persuasiveness and clarity of your message but also on the ability of your material to stick in the minds of your target audience.
As far as promotional content goes, product video marketing is a great vehicle for highlighting all of the features and benefits that distinguish your services as unique and valuable. However, what goes into crafting an exceptional product video? What information do you require to get started?
We’ll walk you through every element of creating and shooting your next product video in this article and how to make it memorable and effective.
When Should I Choose To Make A Product Video?
The first stage in developing your new content marketing plan is to define, in the simplest words possible, what you hope to accomplish with your new product video.
Many businesses and producers dive headfirst into this form of video without conducting sufficient study, but you must be aware of the types of objectives your video may fulfill.
You might not know, but a product video can be beneficial for your business in a variety of ways:
Provide extensive details about your goods to viewers. As an alternative to lengthy product pages and textual explanations, a video may compress all the necessary information into a fun and appealing clip.
Demonstrate the value proposition of your product. Product films are an excellent way to contrast your solution and its characteristics with those of your competitors.
Tell the audience a little about your product’s history. A product video is an excellent teaching tool for familiarizing your audience with the history and thought processes behind your product.
Understanding what a product video can do can considerably assist you in making a wise decision during the pre and pro-video production processes.
What Type Of Product Video Suits Your Business
A product video is used to accomplish a range of objectives: it can be adapted to increase brand recognition, create leads or sales, or explain key characteristics of your product. Certain sorts of pieces will be more suitable to your objectives than others.
Following are the type of product videos that many content creators and brands have tried and tested:
Animated explainer videos
There are times when you don’t understand how to present technical and complex ideas in front of your audience. This is where the animated explainer video comes into action. Through the use of engaging, colorful characters and animation, you can offer captivating solutions and explain how your product/service can be beneficial for prospects.
If you’re looking for some inspiration for your animated video project then do give a read to the power of animated sales explainer videos.
How-to Videos
These are the excellent choice to provide viewers anxious to know more about your goods. Through these enjoyable tutorials, you may take the time to explain in detail the basic usage of your product–or rather, how one can install it or build new things with it.
Traditional Product Demo Videos
Undoubtedly, this is a quintessential option for those brands who are in search of an option that can provide a complete overview of their product/service in a highly effective manner. Demos, in general, perform similarly to trailers in that they provide enough information about the product and how it is utilized through a live demonstration.
Useful Tips To Make A Compelling Product Video
After learning the fundamentals, let’s look at what you can accomplish during the pre-production stage. Here, you want to create not just a compelling and professional-looking clip but also an aesthetically stunning video that embodies the values associated with your company.
Address the Audience Pain Points in the Script:
Well, we all know a script is the backbone of video; it can make or break it. Both the clarity with which you describe your product and the degree to which your audience empathizes with your message is contingent on the effectiveness of your script.
A good video script, like its cinematic predecessors, consists of two critical components. They work in tandem to guarantee that your message is important enough to attract your audience’s attention.
Divide your script into the two following segments:
The obstacle. Why is your product even necessary? Generally, viewers are more concerned with their own issues and requirements than with your brand or product. That is why, from the very beginning of your script, you should include a tale or event that exemplifies the type of real-world problems your product is intended to solve.
The remedy. While your product is the hero of the tale, you should not focus only on it. Rather than that, demonstrate to your audience how your solution may make their life easier, more practical, and happier. This is when the value of characters is most apparent since their reactions and experiences effectively communicate these advantages.
Visualize your Perspectives via Storyboard:
When writing your script, you’ll want to include a test that will help you to determine what works, what can be eliminated, and what is missing. All of this is possible with the aid of a storyboard.
By creating a storyboard, you can visualize the whole evolution of your film frame by frame. Consider it analogous to a comic strip: you want to capture in visuals the crucial moments that will be used to introduce a concept or resource, as well as the manner in which you will do it.
The amount of detail in your storyboard is entirely up to you: you may design it by hand or use applications like Figma to create a more professional-looking version. Whichever technique you select, creating a storyboard can help you get clarity on the goals you want to accomplish throughout the creation of your piece, as well as anticipate any obstacles.
Branding, Branding, Branding:
After preparing your tale and the resources to convey it on film, you must customize your work. You don’t have to seek far to uncover them since your brand undoubtedly has several aspects that make it unique.
For example, you can use your color palette to bring your video’s typefaces, shapes, and characters to life. Your brand colors may also be used to create eye-catching thumbnails, which perform best when coordinated.
Your video’s branding relies on your logo and taglines. Logos should be placed at the corners of the article, away from the main flow. You may also conclude your film with a frame that clearly displays your logo, taglines, or keywords.
Motivate your Viewers to Act:
If you have religiously followed these steps, then by now, you must have produced a stellar product video that empowers and motivates your target audience to learn more about your product. But that’s not it. In the end, you need to clearly indicate the right actions which you want your audience to take. Highlight those actions that can help your audience to get acquainted with your brand’s offerings.
Add a strong Call-to-Action along with enough contact information so your audience can communicate with you without facing any difficulties.
Parting Words
If you want to showcase your solutions and highlight their astounding features, a product video is an ideal option for you as it helps to communicate messages effectively.
If you want your product video to be a success, then it’s essential to first comprehend how well you understand your targeted audience. If your content springs from the needs of your audience and focuses its visual and narrative resources on them, it’s certain that you are on the right track.
But of course, only time will tell. If you’re all set to jump on this bandwagon, that’s good. But do you have enough resources to get this video project done? You might not know, but a lot of brands outsource their marketing content; you can do the same.
If you’re looking for a video production company, consult BuzzFlick – one of the best animation outsourcing companies offering various animation and video production services.
Now that we have reached the end of this blog, we hope our tips will be of great help to you.
