Crowdfunding is thriving. In fact, funds raised through crowdfunding grew 33.7% in 2018. So if you’re considering raising some money, you’ll need to know how to make a crowdfunding video. Although they aren’t required, they can lead to a higher success rate for your campaign.
You can use a video to stand out from the crowd and explain your vision creatively. Not only can a good video lead to people browsing your page for a longer period of time, but it could also be the reason that they contribute!
If you’re looking to make an epic crowdfunding video, look no further. This guide goes over everything you need to know.
Let’s get started.
Make a Story Out of It
Since the beginning of time, humanity has been drawn to storytelling.
That’s why, before you start filming anything, you’ll want to outline a convincing storyline. Don’t feel the pressure to make anything outrageous that can lead to a convoluted video. Start brainstorming how you’re going to tell a story, lead the audience down your journey.
This is particularly helpful for anyone who is trying to raise funds for a film. The story element is right there! You need to figure out the best way to tell it. Once you have an idea, you’ll be surprised by how quickly your video will come to life.
Keep the Audience Engaged
The worst thing that can happen is that your audience gets bored too quickly, and they exit out of your video, ignoring your crowdfunding campaign altogether. People are busy and have a shorter attention span than ever before, so you’ll need to hook everyone right away and keep them engaged.
That doesn’t mean adding explosions every 20 seconds, but it does mean showing off what you do best! Whether it’s a product, an interactive feature, an exciting new coffee shop—there is something compelling about what you’re raising money for.
Channel that uniqueness and transfer it to your crowdfunding campaign. It’ll keep people glued to the screen and ready to send some money your way.
The Right Tools Matter
You don’t need a cinema camera to make a crowdfunding video, but if the video and audio quality is bad, it can reflect poorly on your brand. It’s easier now than ever to look online and find a way to rent a decent camera.
You can also look for a production company like vivamedia.ca to help you make an impressive video.
All you need is clear sound, sharp image and the right Softbox lighting. Make sure people can see and hear what you’re saying without any distracting elements. This will prove to people that you can deliver something that is good quality and that you’re passionate about the thing you’re discussing.
Make an Amazing Crowdfunding Video
If you look at some of the most successful crowdfunding campaigns, they all have one thing in common: a great crowdfunding video. Although it may seem time-consuming and complicated, it’s actually quite easy once you know the right tips. Who knows, you might even have some fun along the way.
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