How to Make Big Commissions

Affiliate internet marketing could be a profitable profession, with some high-ticket commissions within the a whole bunch and even 1000’s of {dollars} per sale.

I’ve been within the affiliate house for over a decade and even bought an affiliate web site for a number of six figures. I’ve realized quite a bit about what it takes to earn large commissions—and I’m going to show you ways you are able to do it too.

Beneath, I talk about what high-ticket online marketing is, learn how to discover high-paying affiliate packages, and primarily learn how to make large commissions your self.

Excessive-ticket online marketing is the promotion of services or products with giant payouts. A payout turns into “excessive ticket” when you get above $100 however can go as excessive as 5 figures.

It’s a means for affiliate entrepreneurs to earn more money from fewer gross sales. In comparison with conventional affiliate marketing, you want far much less visitors to amplify sums of cash. Nonetheless, your conversion fee may even usually be a lot decrease.

Excessive-ticket services or products embrace issues like:

• Programs or memberships
• Insurance coverage
• Loans
• Software program
• Equipment
• Jewellery
• Electronics
• Heavy metals
• And so forth

We examined how much money affiliate marketers make and located that, on common, most affiliate entrepreneurs (~57%) make lower than $10,000 per yr.

Nonetheless, on the excessive finish, 3.78% of affiliate entrepreneurs make over $150,000 per yr and an extra 7.94% of associates make $100,000–$150,000 per yr (in response to a study achieved by the Influencer Advertising and marketing Hub).

I can say that I personally have remodeled six figures per yr from high-ticket affiliate gross sales, and I do know a number of others who’ve achieved the identical. 

The examine above takes into consideration all affiliate revenue, so listed here are a number of particular examples of high-ticket associates together with their revenue:

So the place to start? Let’s dive into learn how to make large payouts.

1. Discover a high-ticket associates program to advertise

Yow will discover high-ticket affiliate packages by affiliate networks like AvantLink or Impact Radius, amongst others. Listed here are some examples of high-paying affiliate packages:

Nonetheless, the highest-paying packages will usually be discovered by direct model partnerships that aren’t essentially marketed in a community. 

If you recognize of a high-ticket merchandise or service that you just like and need to promote, contemplate calling the corporate to debate a partnership.

Half the battle of succeeding in high-ticket online marketing is discovering a high quality product that’s well worth the excessive worth. It is advisable to consider within the product, which is the place tip #2 comes in.

2. Give attention to constructing belief and authority

It doesn’t take a genius to promote a $5 product on Amazon (not that there’s something mistaken with Amazon affiliate websites). However in order for you somebody to purchase a product value 1000’s in your suggestion, you want them to belief your recommendation.

Belief is earned in a number of methods:

1. Transparency – You’re legally required to have an affiliate disclaimer in your web site. Whereas you may get away with hiding it within the advantageous print, it’s higher to be up entrance about the truth that you’re making a fee on gross sales.
2. Honesty – If a services or products isn’t the most effective, inform folks about it—even when the corporate pays you large bucks to say in any other case.
3. A very good “about” web page – Inform your readers who you might be and why they need to belief you. Did you really use the product? Should you’re reviewing batteries, are you an electrician? Showcase your {qualifications}. Higher but, have a video about your model that exhibits your face. Let folks know you’re an actual particular person with actual expertise value listening to.

For instance, right here’s the “about” web page for The Wanderful, the place Scott Adamson exhibits his face and his canine and talks a bit about his experience (dwelling in a van full time for 5 years).

He additionally has some movies on his “about” web page to indicate that he really is aware of what “van lifers” care about and why his merchandise and proposals are value listening to.

Not solely will this stuff provide help to promote costly merchandise, it’s going to additionally assist with Google’s recent E-E-A-T update (experience, expertise, authoritativeness, and trust). Signaling these attributes typically results in a greater likelihood at rating larger in Google’s search outcomes.

3. Construct high quality backlinks to sign E-E-A-T and rank larger

Most profitable affiliate entrepreneurs depend on search engines like google (primarily Google) to drive visitors to their web sites and make conversions. And backlinks are probably the most essential Google ranking factors that decide how properly you rank for a given key phrase.

If we circle again to E-E-A-T, Gary Illyes from Google stated that backlinks have a huge effect on E-A-T (the previous model, excluding expertise):

For instance, right here’s a hyperlink to a high-ticket affiliate web site from Forbes that alerts E-E-A-T:

Should you don’t presently have a number of good backlinks, listed here are some ways you should utilize to start out constructing extra:

4. Put money into video

I consider that video builds extra belief than phrases on a web page; folks belief you extra if they will see your face and hands-on expertise.

That is true throughout the board. You should utilize video to advertise merchandise on social media, enhance belief in your web site, and even to occupy a number of spots on the SERPs.

Ahrefs has achieved this. Check out this SERP, for instance:

You may see that we have been capable of rank two pages for the key phrase “study search engine marketing”—as soon as with our YouTube video on the subject and once more with our weblog publish on how to learn SEO.

However what about utilizing video as an affiliate marketer?

One among my favourite examples of a high-ticket affiliate marketer utilizing video is Hobotech. He does in-depth opinions {of electrical} elements like solar energy stations and batteries.

This video has obtained practically half 1,000,000 views. It promotes a $1,600 product with a ten% fee fee ($160 per sale): 

His movies aren’t the fanciest or highest-quality, they usually’re lengthy (30+ minutes). 

However he’s very trustworthy in his movies about what works and what doesn’t and whether or not or not he recommends you purchase it. He goes on to clarify issues in layman’s phrases and rigorously take a look at the batteries, displaying all the things on digital camera along with his skilled suggestions. He does an excellent job at constructing belief by video.

5. Seize folks at totally different levels of the funnel

As affiliate entrepreneurs, we frequently concentrate on commercial-intent key phrases referring to product opinions or comparisons. Nonetheless, with regards to high-ticket gadgets, these key phrases are normally extraordinarily aggressive and tough to rank for.

Just like the key phrase “finest medical insurance,” which has a KD rating of 80, in response to Ahrefs’ Keywords Explorer (that means you’ll want a number of backlinks to rank on web page #1):

Examine that with the key phrase “can a physician deal with a member of the family and invoice insurance coverage,” which solely has a KD of 1 (that means you don’t must care about backlinks to rank on web page #1):

In the long term, you’ll construct extra belief (each along with your guests and with Google) by spreading your content material throughout your complete marketing funnel—i.e., publishing weblog posts on subjects from when folks begin being to after they’re able to make a purchase order resolution.

This fashion, you’ll additionally possible find yourself with extra gross sales over time since you’re capturing folks earlier than they get to the shopping for analysis stage, permitting you to skip the competitors completely in some instances.

For instance, listed here are key phrases somebody may seek for at totally different levels within the buyer’s journey whereas researching kayaks:

On this case, you may get your model in entrance of individuals lengthy earlier than they’re serious about shopping for one thing. Not solely does this construct belief, but it surely additionally permits you to get these guests into an e-mail funnel that guides them by the journey from consciousness to buy.

Protecting all of your bases is very essential for high-ticket gadgets the place the competitors is fierce and there are fewer potential consumers.

Research suggests it takes anyplace from 28 to 62 (or typically much more) “touchpoints” earlier than somebody will purchase a product. A touchpoint is any time somebody sees a model, whether or not that’s on a billboard or in your weblog. 

The variety of touchpoints will be even larger for costlier gadgets, since folks want extra convincing earlier than they purchase.

After all, not all the touches must be achieved by you. If an organization invests quite a bit in promoting, you solely must be one of many final touchpoints earlier than somebody buys as a way to make the fee. Most of those affiliate packages have a 30-day or longer cookie.

However the extra touches you’ll be able to contribute, the extra gross sales you’ll finally make.

That’s why, along with creating content material for search engine optimisation, you must also grow an email list, be lively on a number of social media platforms, and even contemplate running retargeting ads to get folks again to your content material so that you will be the ultimate contact earlier than somebody buys.

The “stickier” your model is in your followers, the upper the prospect you’ll make that superb high-ticket fee. Get your guests to comply with you on a number of channels and subscribe to your e-mail record to remain on the prime of their minds.

6. Solely promote high quality merchandise

This one’s easy—don’t attempt to trick folks into shopping for costly crap that gained’t profit them. It could work within the quick time period, however it’s going to spoil that belief I preserve speaking about. If you’d like a critical long-term enterprise, solely promote merchandise you actually discover helpful and well worth the funding.

7. Don’t be afraid to inform folks to not purchase

Your product is probably not for everybody. And by being trustworthy about it, you’ll really construct extra belief and have a better conversion fee for the folks the product will actually profit.

One among my favourite issues about Hobotech, whom I discussed earlier than, is that he’ll really let you know NOT to purchase the product he’s selling or reviewing if it’s not an excellent match for you.

Take this video, for instance. He mentions who it’s good for and who shouldn’t purchase it:

Three high-ticket online marketing examples

Seeing one thing in motion could make it simpler to grasp, so listed here are three online marketing examples of high-earning companies:

1. Marques Brownlee

Marques Brownlee (MKBHD) began 14 years in the past as a child doing YouTube movies reviewing computer systems. Since then, he’s grown his channel to over 16 million subscribers—nonetheless doing opinions of tech.

He now will get each affiliate offers and sponsorships by reviewing telephones, computer systems, digital camera gear, VR, and a lot extra. He’s even had some large names on his channel like Mark Zuckerberg and Elon Musk.

A lot of the gear he opinions are a whole bunch if not 1000’s of {dollars}. And folks love him as a result of he really makes use of all of the merchandise on digital camera and talks about whether or not it’s actually value shopping for or not. He’s spent years constructing that belief along with his viewers.

One factor he does that I notably like is together with a hyperlink to the gear he’s utilizing to movie his movies within the description of each YouTube video he posts:

2. Merely Insurance coverage

Simply Insurance is strictly what it appears like—a web site about insurance coverage. Because of the excessive payouts that insurance coverage firms are prepared to pay for potential prospects, it may be profitable.

One of many issues that make it distinctive is that it constructed customized touchdown pages for nearly each sort of insurance coverage you should buy, with every having excessive conversion charges: 

Constructing customized touchdown pages like this and sending your guests to those pages will be an effective way to streamline the method and make extra gross sales.

3. BTOD

BTOD is a weblog that opinions costly pc chairs and electrical workplace desks. Its overview posts embrace in depth particulars, self-taken images proving it owns and has examined the merchandise, in addition to a number of movies of every product in motion.

For instance, its overview of the Herman Miller Aeron (a $1,400 workplace chair) consists of the next video overview:

Closing ideas

Excessive-ticket online marketing is an effective way of creating more cash from fewer gross sales. If you will discover a distinct segment you want that incorporates costly merchandise, it may be a profitable profession path.

Simply bear in mind to be trustworthy, construct belief along with your followers, and attempt to showcase your self really utilizing and reviewing the merchandise by movies.