It’s no secret that content is what drives online visibility. Video content is one of the most high-value forms of content, and it can be the foundation of any brand’s growth strategy. The problem that many business owners face is that they create the wrong types of videos that serve more like adverts for their brand than providing value. People use the internet to have fun, but they also use it to find out answers to questions. The goal is to ensure that your videos are the source of those answers. That means creating a video that has value. Here are the best ways to ensure that you’re not just making a video to be doing it, but to create that content that your potential customers will want to watch.
Step One: Purpose
Before you even start to invest in video technologies and learn about the best ways to make video content look more professional, you need to define its purpose. Think about the calls to action (CTA) that you plan for when creating any kind of content. The same CTAs can be implemented into your videos. Remember that your video needs to be answering questions. They can be questions about your industry, your products, or your brand itself. Give viewers the information that they need to get the answers that they want.
Step Two: Create a Story
You must plan your videos so that they move forward from point to point seamlessly. Simply turning on the camera and rambling as thoughts come to you will result in fragmented content that provides very little in the way of value. Build a script using common sense. For example, if you’re creating a video that shows viewers how to use a product, start by introducing the product, then explaining why an error may have occurred before going on to explain the remedy. Of course, end your video with a CTA that will take the viewer deeper into your content or even straight to a product page.
Step Three: Make it Accessible
The more people that can access your content, the better the result will be for your business. For example, some people will want the answers that your video provides but don’t want to sit and watch a five-minute video. Having a text version of your videos is more important than ever and can even help to boost your SEO performance. Additionally, the use of integrated technologies like Verbit’s audio description can make your visual content more accessible to blind or low vision audiences. The more accessible that you can make your video content, the more people will be able to learn from it, and that’s only good news for your business.
Top Tips for Success
Of course, there are many ways to make sure that your video content is working hard on your behalf. Simple steps like making it easy to share your videos on social media should be already being adopted. So too, should optimizing your videos for search engines so that any potential customer can easily find your videos and learn more about you and your business. Make sure that you monitor the performance of every video that you create so that you know what’s working and what isn’t so that you can adjust your content creation as a result of your targeted metrics. Get all of these factors right, and your video content will be more valuable than ever.
