Customer Brand Equity Framework
Like Customer brand equity framework, Customer brand equity framework is used to demonstrate how a company’s performance can be directly linked to the attitudes of its customers toward that brand.
Marketing is an essential part of any business, and it’s important that yours is working at full capacity. However, getting the most out of your marketing team isn’t that simple, and there are lots of little areas you can look to optimize.
Here are some areas where you can look to make changes and boost your marketing performance.
Know Your Customers
Understanding your customers is the basis for any marketing operations. If you don’t understand what your customer wants, you will struggle to create an environment that allows you to market to them.
It’s not just about your marketing team gaining insights into your customers, it’s something that runs throughout the whole company, and it starts at the top. You’ve got to know your customers; otherwise, you won’t be able to strike the right tone.
Establish KPIs
How are you going to measure success?
There are lots of different metrics in marketing, but which ones show you that your marketing team is doing a good job. For example, you might choose the number of leads generated, but if none of those leads get converted, then is it a good metric?
You need to have KPIs established that help progress the goals of the business as a whole, not just the marketing department. Setting goals is an important step towards making your marketing team more efficient, so think carefully about your KPIs.
Connect Departments
When you’ve got separate marketing, sales, and customer success departments, it’s easy for them to become disconnected. However, this is only going to hold your business back.
You need these departments to be interconnected and working together; otherwise, they’re going to pull in different directions. If there isn’t a free flow of information, and common goals between these departments, then none of them will reach full efficiency.
Your teams need to be able to work together, but too often, this isn’t happening.
Get Recruitment Right
Good recruitment can make all the difference.
It’s not just about getting talented people; it’s about getting people who are going to stay and grow with your business. If your marketing department is constantly turning people over, then it’s going to struggle to be as effective as it might.
Recruiting enablement software is a great way to keep on top of the recruitment process and ensure you’re getting the right people in.
Utilize the Right Software
There’s so much marketing software to help you get the most out of what you do. Sometimes the problem is there’s so much choice that it’s difficult to know what’s right for your business.
This is where it’s important to put in the research and ensure you’re paying for the features you need and not for the ones you don’t. Again, it’s useful if you can find software that brings your marketing, sales, and customer success teams together and allows them to share data easily.
Software is a huge part of a modern business, and the right technology can improve your marketing performance.
