Social media is a marketing and branding tactic that should be used by every business. There were over 4.55 billion people actively using social media in 2021, which is a lot of potential customers to reach.
Organic traffic is crucial because it tends to have better conversion rates than paid traffic, and it increases website trust. Even though a lot of brands continue to increase their budget for social media, we’re here to tell you that it is still possible to become successful organically on social media platforms. If you’re looking to grow social accounts with organic followers who are genuinely interested in your brand, make sure that you check out the methods we provided below.
1. Analyze Your Competitors
Analyzing your competitors is something you should be consistently doing in marketing. What platforms are your competitors using? How often are they sharing content? What kind of content are they sharing?
You will be able to easily establish a roadmap of what you should be doing if you understand the social media strategies of your competitors. Moreover, by knowing what your competitors are doing in terms of social media, you will learn how to differentiate your business in the eyes of your target audience.
2. Follow Relevant Accounts
One of the ways to gain followers organically is if you yourself are a follower. However, this doesn’t mean that you should follow back everyone who follows you in the first place.
Instead, you should think about accounts who you could partner up with in the future or those who post content that inspires you. To get inspiration, you can always see who influencers in your field are following since they are quite selective about who they choose to follow back.
3. Post Valuable Content
The people who follow you expect content that engages and excites. You should provide your audience with content that adds some type of value to their lives.
This can be in the form of shareable content (content with community or social awareness, emotional videos, or anything that has the potential to go viral), entertaining content (amusing GIFs or memes, behind the scenes videos), or educational content (how-to video tutorials, blog posts, e-books). In order for your audience to notice your content on social media and interact with it, your content needs to be impactful.
4. Share Videos
Video is the most engaging type of content, and social media videos generate 1200% more shares than image and text content combined. To maximize engagement, it’s a good idea to create some video content.
Instead of posting a link to an outside website, such as YouTube, make sure that you upload your video directly to the platform you choose. The reason for this is that when people land on the video it will automatically play and immediately grab their attention.
5. Work With Influencers
One of the most effective ways to grow your social media audience organically is by working with the right influencers. By collaborating with influencers, you’re putting your business in the front-and-center of the influencer’s engaged, loyal, and dedicated audience.
Micro-influencers in niche industries are becoming increasingly popular in the past couple of years. Micro-influencers are known for a specific area of interest and they have very high rates of engagement from their followers. Micro-influencers provide a better opportunity for various niches since they have a more focused following than mega-popular influencers.
6. Analyze the Data
Even though growing your accounts organically is a low-cost or free marketing method, you still need a strategy in place. And what better way to build a strategy than analyzing data?
You can make better strategic choices by knowing what type of content best resonates with your audience, which demographics you’re primarily reaching, what time of day translates to most views, and so on. It is crucial that you examine the data behind your organic growth since this is how you’ll find out what you should focus on, what works and what doesn’t work, and what you should avoid.
Social media platforms can be a great way for organizations and businesses to expand their audience and reach, cultivate loyal followers, and connect with stakeholders. Start building your social media following today by trying out some of these tactics.