Content on the site is both positive and negative. Based on Google algorithm updates 2020, a site that is enriched with high-quality content and relevant backlinks tend to take precedence over others.
Therefore, it has now become critical to create high-quality content over quantity. Whether you want to upgrade your blog or boost your Search Marketing Optimization, the content audit is the ultimate necessity today.
With a content audit, you can review existing content, add new content, or modify existing content to increase rankings in your SERPs. This post is about the content audit or a plan to reorganize your previous work, work on existing content, and build for a successful future.
What Is The Term Content Audit
A website content audit is a practice that provides deep insights into what content should be upgraded, deleted, enhanced, or removed. Simply put, it tells you to improve what already exists on your site to make it more attractive.
Checklist for a website content audit.
Here is a Quick Guide on How to Perform a Content Audit.
- First, set your business goals. Improve SEO results, engage the audience, and align them with organic traffic and ROI.
- Collect URLs of your content and design content after the journey of the buyer, author, and other categories.
- Keep, upgrade, delete as required.
- Make an action plan to achieve business goals.
- Adapt your content according to the audit outcomes.
Follow these practical steps to perform a content audit.
Conduct a content audit at least once a year to improve your blogs and SEO strategies. As trends change, you need to adjust this change and also adjust your content to reflect the essentials. A content audit is helpful to highlight which part of the content works and which one holds you back. You can use any of the tools available today to perform an audit for the queen of digital marketing or SEO.
Here are a few simple step-by-step guidelines you can perform for website content audit
- Crawling and Site Auditing
You can use tools such as SEMRush, Screaming Frog, XML sitemaps, or Google Analytics to make sure you don’t miss any pages. Make sure all pages of the site are indexed and the content is unique. Check if your backlinks are relevant to your niche.
- Data Analysis
Create a dashboard in Excel or Google Sheets to keep track of every piece of your content. Carefully analyze problems with content quality – poor grammar, thin content, keyword stuffing, and other metrics. Use automated tools to check content for plagiarism.
- Content Updates
Do competitive analyses with the Ahrefs tool. Update the data of your content and ensure the high readability of your content. Update with the aim of making your content more relevant and valuable for users and search engines.
Simple Steps to Take a Content Audit for Your Blog
The purpose of the Content Audit for Blogs is to find the content that works and the rogue content that pushes back your blog. Follow these simple steps to make the changes necessary for a healthy and powerful website.
- Decide on your goal first. Find out that your goal is to enhance SEO or increase user engagement, or you just want to increase the conversion rate.
- Collect and catalog your content. Catalog your content by categories such as author, post date, content types, word count, and format.
- Analyze your data and take the right action.
With each piece of content after testing, you will either retain, update, or remove it.
Nowadays, quality matters more than quantity. Not only in SEO but also in email marketing services. Therefore, a good content audit is the order of the day. A good content audit helps to improve the underperforming websites, optimize the domain authority of the website, and improve the visibility of the search engine result pages.
SERP only publishes your content when it is clear, relevant, and recomposed. A good content followed by a regular content audit can significantly improve the performance of your website as well as the blog.