Public relations for artists is a 365-day, round-the-clock monster. But there are ways to grow your audience without spending a dime on it. With a combination of journalism, strategic communication, and marketing, artist PR can give you the edge you need to make your music known to an audience.
Musicians Can Build An Audience Without Investing In Music PR
If you want to promote your music without spending too much money on music PR, there are a few simple ways to do it. Music PR will increase your exposure in your local, regional, or national market. It can also increase sales of CDs, merchandise, and tickets. You can also invest in a quality photographer and videographer to capture live performances. Having your show recorded will create FOMO and make it easier to promote future shows.
Another effective way to reach out to your audience without spending money on music PR is to go live on social media. You can go live on Facebook and Instagram, or even on YouTube Live. You can also make use of Twitch and Concert Window. By doing so, you will build a strong connection with your audience.
It Is A Strategic Communication Process
Public relations is a powerful marketing tool for artists. It can help them connect with their fans, get their message across to the media, and establish a personal brand. Marketing is all about talking about yourself, promoting your work through advertising and social media. While sales are about closing the sale, PR is about getting people talking about your work. It can be particularly effective if it gets your work in front of the media, lending credibility to your work.
A public relations specialist will also work with an artist to develop a communications strategy. The public relations specialist will recommend an approach for news and media coverage, develop printed materials, and help prepare the artist for interviews.
It Involves A Media Kit
When it comes to PR, an artist’s media kit is an important tool. It can include everything from a press release to high-resolution images. It can also include a list of contacts so that journalists can contact you directly. This can be done through a contact page or a media kit website.
The media kit should include information about each piece of work in the artist’s portfolio. It should include materials used and dates of upcoming exhibitions, workshops, and other events. The media kit can also contain links to the artist’s website, social media profiles, and other pertinent information.