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How Vivo has become a top selling smartphone brand in India

by James Vinse
How Vivo has become a top selling smartphone brand in India

Vivo is among the top three mobile brands in India, and has been a popular choice among Indian youngsters across price segments for several years now. So what is it about Vivo mobile phones that Indian smartphone users find so enticing? Looking at the brand’s product offering, one might attribute its popularity to the following six factors. Let us use the Vivo Y30 as an example.

Need for speed

Smartphone users are not in a position to be patient while their phone processes instructions, and when they need to move from one task to another. Whether they are students or working professionals, schedules are demanding, and devices need to keep pace. Octa-core processors are integral to giving smartphones the ability to process a greater number of instructions simultaneously and quickly. Meanwhile, RAM determines the device’s ability to multitask. Vivo mobile phones, even phones in the budget segment, like the Vivo Y30 for example, come with sizable RAM and excellent processors. The Vivo Y30 boasts 6GB RAM and runs on the MediaTek Helio P35 octa core processor.

Picture perfect

Every significant experience’s joy is multiplied when the said experience is shared on social media channels. Or at least that is how most people see it. Excellent cameras are a deciding factor in the smartphone selection process. Cameras today are required to capture the user and their amazing moments in the most flattering light. High resolution shots are a must-have. A multiple camera set-up is now the norm. Perfect picture quality in low lighting is no longer negotiable. The Vivo Y30 comes with a 13MP+8MP+2MP+2MP rear camera configuration, and with an 8MP selfie camera.

Reel life experience

This particular factor may not comprise a market-wide requirement, but is definitely a demand from a wide consumer base. We’re talking about screen size and the phone’s corresponding ability to deliver a sufficiently riveting viewing or gaming experience. Sized at the higher end of the scale at 6.47 inches, with a screen resolution of 1560 x 720 pixels, the Vivo Y30 is ideal for users who find larger screens preferable.

Big batteries

Today’s users depend on their smartphones during nearly all their waking hours. As a result, users need their phones to be up and running all day long, without needing to be tethered to a charging port in some corner of a room. There is a clear demand for batteries offering at least 4000mAh of capacity. Vivo mobile phones do, for most part, come with big batteries. Our case in point, the Vivo Y30, comes with a 5000mAh battery.

Good looks cannot be underestimated

For countless reasons, such as smartphones appearing in mirror selfies, and a need for looking aspirational, people will always like to have a good-looking smartphone. Vivo offers sleek smartphones in a variety of colours that do a great job of building excitement and aspiration. The Vivo Y30 offers three jewel-tone type colours in a 3D finish: vibrant blue, green-to-black fade and pearl-white models.

Price-features balance

The Indian market is not immune to developing brand preferences, but buyers are very discerning when it comes to pricing. Vivo mobile phones appeal to buyers across segments. Moreover, Vivo mobiles appeal to a larger section of buyers because of their wide selection of budget mobile phones that offer big features at small prices. The Vivo Y30, with all the amazing features that we have discussed above, can be purchased for anywhere between Rs. 13,990 and Rs. 19,000.

On the Bajaj Finserv EMI Store, you can browse a wide variety of mobile phones from Vivo and other top mobile brands in India. You might even be able to stretch your budget a little (or a lot), without having to break the bank. This is because you can pay for gadgets in No Cost EMIs and over flexible tenors by using the Bajaj Finserv EMI Network Card, while availing exciting offers and discounts.

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