A Facebook Ads agency is a digital marketing agency with a special talent for getting the most out of the Facebook Ads platform. Facebook as a digital advertising platform is second only to Google Ads on the internet. With almost three billion users having a Facebook account and more creating an account every day, Facebook has a lot of influence in the digital marketing world.
Southeast Asia alone accounts for around 250 million users. If you’re a new brand or a brand wanting to increase your conversion rate by venturing into digital marketing for the first time, your best bet is to partner with an experienced Facebook Ads agency. Facebook will most likely be a significant part of your marketing strategy, depending on your industry.
If your brand’s products and services are aimed at the general public, Facebook is one of the platforms you should invest in. And even if your brand has more of a business-to-business focus, many of your most valuable clients will have a personal Facebook account where they could see the ads you run.
The Tasks of a Facebook Ads Agency
Partnering with a Facebook Ads Agency offers much more than just access to all that Facebook Ads has to offer. Before you can increase your conversion rate, your potential customers have to be able to navigate your website easily and quickly.
The best partner agencies wear two hats – a digital marketing agency and an SEO agency. Both of these disciplines are required to provide you with the conversions you need to be successful. The SEO team needs to prepare your website for marketing exercises.
They have to make the site load and run as fast as possible to encourage users to visit it and stay. They have to make sure that all the links to the pages of the site are working properly because no one enjoys the frustration of being lost on a website.
A Facebook Ads Agency is also responsible for behind the scenes marketing exercises aimed at increasing your conversion rates and boosting the visibility of your brand name. Content marketing with special keywords used by people searching for products like yours is a function of the agency. Link-building with blogs and outreach articles containing back-links back to your brand’s site is another vital exercise.
Increasing Conversion Rates Takes a Constant Effort
All the activities and exercises spelt out in the marketing strategy have been undertaken as a coordinated and concerted effort and maintained for many months. They’ll slowly increase your conversion rates to where your brand is happy with the connections with your customers and the brand name’s exposure across the marketplace, and your bottom line starts to reflect these connections and this visibility.
Find out the full scope of how a talented Facebook Ads agency can help your increase your visibility to millions of Facebook users and increase your conversion rates at the same time. Contact Primal for a consultation on our services.