As we all know that CBD is a Schedule I narcotic under federal law, internet advertising guidelines are currently governed by state cannabis regulations, which vary depending on where you do business. So if you want to run online commercials accessible to customers in several states, it might be perplexing.
Most cannabis bills are nearly identical to those already authorized as fate would have it. That is, there are just a few universal guidelines that apply regardless of where you place your CBD bath bombs product adverts. Cannabis commercials, in general, have the same critical provisions for ad copy, such as:
- There are no wellness or medical benefits recommended.
- There are no topics related to children (cartoons, comics, etc.)
- There are no misleading or deceptive assertions, including those made regarding the main rivals’ products.
- There are no recommendations or testimonials.
- There are no product emissions.
- There will be no price increases, claims of potency, or special deals.
- “For Adult Use Only” must be stated in ads for infused goods.
4 Basic Elements Of Compliant CBD Ads on Google and Facebook, Our Top Trade Secret
Only a few rules alter from platform to platform. Each network is significantly more complex than the others. However, if you stick to these four primary contributing variables and do the right thing on each, you’ll have a great, compliant ad campaign on these networks. In this video, Simon Jordan, one of our founders, demonstrates the top four criteria of dependable and compliance CBD Ads.
1. Advertisement Copy
The ad wording is quite valuable. Because you must follow the regulations of each network, you are not permitted to use specific terms, such as “CBD.” Your advertising will be blocked if you reference CBD or CBD-related keywords in your ad copy or anywhere else in your campaign.
2. Artists and designers
This includes the photos you’re utilizing and the message you want to send. If everyone followed the rules of each site, the creatives would not be such a significant concern. CBD should not be used in any of your creatives.
3. Page for Landing
This is crucial since most marketers fail to handle it. The viewers will be directed to your website from your landing page. Because you have prohibited terms, you won’t be able to run compliance advertising straight into your website.
They’re crawling the material on your website’s landing page, whether it’s a Facebook algorithm, a Google algorithm, or a Bing algorithm, and they’re detecting things that aren’t compatible. Those adverts aren’t allowed to run, or they are allowed to run for a short time before being removed. Ensure you verify the source code since FB or Google engines will scan it and deny your ad if they detect CBD or CBD-related terms.
4. Products
For as long as everything else is in order, you may run an ad for all of your CBD goods. However, the CBD goods presented will not trigger the algorithm if the other parts are in place: your creative, ad content and landing page are all compliant.
Where else can one market Cannabis besides Facebook and Google?
Cannabis merchants can now easily advertise on hundreds of famous websites using digital ad networks, including, most recently, Snapchat.
CBD brands may run their marketing campaigns using traditional ‘demand-side platforms,’ such as programmatic ad display networks and new cannabis-specific technology designed to meet the demands of the legal cannabis sector.
Conclusion
Most cannabis business owners give up on the idea because CBD brands cannot run their ad campaigns through various platforms’ current digital advertising mainstays. Fortunately, there are efficient strategies you can use to ensure that your cannabis ad campaigns are compliant and function smoothly across multiple platforms.
If you want to learn how to promote your brand to the big ad platforms, or if you’re going to tap into your audience on Bing, or schedule a free Ad planning session with us now! Be where your consumers are and go where your competitors can’t. You’ll be shocked to realize that they’re much more eager to learn about your business and product than you believe!
