You will be able to make the best use of all the different Instagram marketing metrics only if you are familiar with it. You can even go a step further and determine the best and most useful KPIs or Key Performance Indicators in your case.
This is what most of the business owners do when they use Instagram as their launch pad for new product or any contests to raise the brand awareness.
- This will also help you, just like them to increase the engagement rate of the posts and increase the traffic to your site.
- This will in turn help you to increase the chances of converting a visitor into your prospective customer and increase sales and business revenue.
- One, it has the largest number of active users every month numbering to more than a billion as of now and
- Two, it comes with a lot of useful tools and features that help the business owners to promote their brand, business and product more effectively and efficiently.
- Your business goals and
- What and how you want to achieve with your Instagram marketing strategy.
- On the other hand, if you want to boost an individual post, you may however need to switch your focus and KPI on reach. This will enable you to find out the kind of impact the content has made on the Instagram community as a whole.
- If you want to run a contest or giveaway you will need the users to comment to enter and participate in it. In such cases you will need to look at the comments as your KPI as that will be a great choice to determine how exactly your contest performs.
- When you create a hashtag strategy you should, think of hashtags like categories. This is important because it will help you to decide where exactly you want your hashtag to show up.
- Ideally, if you want to do really well in your ecommerce business, use hashtags relevant to your product so that it exposes you to the Instagram users more who may be interested in buying your product.
- Your business
- Your location
- The purpose of your Instagram account as well as
- Your target markets.