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Select The Right KPIs And A Better Instagram Marketing Strategy For More Traffic

by Naveen Agarwal
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You will be able to make the best use of all the different Instagram marketing metrics only if you are familiar with it. You can even go a step further and determine the best and most useful KPIs or Key Performance Indicators in your case. This is what most of the business owners do when they use Instagram as their launch pad for new product or any contests to raise the brand awareness.
  • This will also help you, just like them to increase the engagement rate of the posts and increase the traffic to your site.
  • This will in turn help you to increase the chances of converting a visitor into your prospective customer and increase sales and business revenue.
Ideally, there are two specific things that makes Instagram so popular and the business owners to prefer it over other social media platforms.
  • One, it has the largest number of active users every month numbering to more than a billion as of now and
  • Two, it comes with a lot of useful tools and features that help the business owners to promote their brand, business and product more effectively and efficiently.
That fact that there are more than 50 million business accounts on this platform indicates how effective and popular Instagram marketing strategy is today. As for the users liking this platform, the fact that almost 85% of the users follow business brands on this platform before making a purchase decision tells the whole story. Therefore, use this platform, if you are not already, for your business marketing because you will see your traffic count as well as your business volume grow almost to double in quick time. well, if you are clueless about it, you can visit sites like stormlikes.com or other to partner with then for Integrating Instagram in your social media marketing strategy. About The Key Performance Indicators Typically, a KPI is your selected metric. This will specifically measurethe success of your content, post and your Instagram marketing campaign on the whole. Ideally, the KPIs you define for your specific account will ultimately depend on factors like:
  • Your business goals and
  • What and how you want to achieve with your Instagram marketing strategy.
If your business prospers on community, it is better that you look for the engagements for your photos and videos as your KPI.
  • On the other hand, if you want to boost an individual post, you may however need to switch your focus and KPI on reach. This will enable you to find out the kind of impact the content has made on the Instagram community as a whole.
  • If you want to run a contest or giveaway you will need the users to comment to enter and participate in it. In such cases you will need to look at the comments as your KPI as that will be a great choice to determine how exactly your contest performs.
Once you know your KPIs, you can then use these metrics to compare the success of your posts and move forward or make necessary changes in your Instagram marketing strategy. No matter whatever is your KPI, ideally you should focus on a few definite ones for evergreen content. You must select different ones based on your campaign and change them on a campaign-by-campaign basis. All these efforts will come down to add to your success and will help you to achieve your overall Instagram marketing goals! Instagram Marketing Campaigns Apart from the KIPs, it is primarily your Instagram marketing strategy that will help you to gain more traffic to your site. Ideally there are a few proven Instagram marketing campaigns you can steal. Here are a couple of it. These strategies will help you to increase your performance as well as traffic to your site. Create an Instagram Hashtag Strategy: Though Instagram hashtags became a debated subject in 2017 thanks to the “Instagram shadow ban” that essentially hid the users posts from showing up on the hashtags used by the users, it has and will always remain to be an important element to include to increase the number of followers and traffic to a site in turn. Hashtags are still an effective way of grabbing more attention to your content which is why creating a solid Instagram hashtag strategy must feature at the top of your list of priority. This will help your business to get more engagement on Instagram.
  • When you create a hashtag strategy you should, think of hashtags like categories. This is important because it will help you to decide where exactly you want your hashtag to show up.
  • Ideally, if you want to do really well in your ecommerce business, use hashtags relevant to your product so that it exposes you to the Instagram users more who may be interested in buying your product.
When you do so, you will be able to meet with the requirements of the Instagram algorithm. Typically, the Instagramalgorithm favors the use of relevant and specifichashtagsespecially now that you have the ability to follow hashtags on Instagram. A proper and relevant hashtag will help you to describe a lot of things such as:
  • Your business
  • Your location
  • The purpose of your Instagram account as well as
  • Your target markets.
Therefore, instead of simply tagging different posts with a couple of general hashtags make sure that you research well for unique and effective hashtags to use in your Instagram marketing campaign. Organize An Instagram Contest or Giveaway Another good way to increase the number of traffic to your website is to hold an Instagram contest or giveaway. This is an easy way to promote your business and also a fun way to gain more exposure on Instagram. If you do not have any Instagram contest idea and looking for an effective one, try partnering with any other business like yours or take help of an influencer. This is a great way to promote your contest to your audiences as well as that of the other business and at the same timeshare the followers of each other to increase site traffic.

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