When you write an article or a blog post, your first objective would quite obviously be to convey the message you have written about. However, after that, you would like to catch the attention of as many people who are searching on that or similar topics relevant to your post. So how do you go about doing this? Well, fret no longer as your answer lies in Search Engine Optimization.
What is Search Engine Optimization?
Search engine optimization, or SEO for short, is the process of improving the quality and quantity of website traffic to your web page from various search engines( moving your article to the first spot on the first page of google). A study was conducted by backlinko which came to the conclusion that the first result on Google, the most popular search engine gets 31.7% of all clicks. In comparison to this, only 0.78 % of Google searches even opened the second page. With the top 3 results almost always getting over 75 % of the clicks, you can understand the importance of having a high ranking search result.
Source: backlinko
SEO targets mainly unpaid traffic (“natural” or “organic” results) over direct traffic or paid traffic. Unpaid traffic may originate from many different kinds of searches, this includes image searches, video searches, academic searches, news and information searches, and industry-specific vertical search engines.
What Methods are Used During SEO Optimization?
The main idea behind search engine optimization is to learn how search engines work. Knowing how the computer programmed algorithms and procedures manipulate and search the internet for the user’s requirements is fundamental to it.
Finding out what keywords are likely to be used and which search engine is preferred by your target audience is going to prove key components in your journey with SEO.
How Can I Improve My Content with the Help of SEO?
There are many ways to increase the numbers of viewers to your website using SEO techniques and here are some tips to id in that:
1. Planning Out Your Content:
When you preemptively plan your content, you can search about the topic you are looking to promote, the best keywords for the topic, and what the majority of people who search that topic desire to see.
Most blog posts and content writers rely on keyword searches to increase the quality and quantity of their work.
There are several keyword research tools available on the market for you to use today which offer in-depth keyword data, analysis of competition, keyword position tracking, and several other useful tools and functions.
2. Using Semantic Keywords:
After doing your research on the best keywords ( commonly referred to as focus keyword ) to base your blog around, the ones with high search amounts and low competition are preferred, remember to research your LSI keywords, those conceptually related terms that search engines use to deeply understand the content on a webpage.
This can simply be found by going down the search results when searching your focus keyword and finding related searches.
Remember to use these keywords wisely but at the same time, try to keep a limit.
Along with this, having a title that is most likely to catch the viewer’s eyes, will not just bring more viewers but also increase the value of your webpage in the eyes of the engine effectively increasing your rank.
3. Always Add Links:
Adding internal links to your articles might benefit you greatly. By linking older, relevant posts, you can add context to your newer articles, while linking the newer articles back to the older posts can greatly increase the viewership of the new article, giving it a headstart in the race to the first position on the search output.
4. Hiring an SEO Agency:
Most agencies of today perform exceptionally well when it comes to creating optimized articles. There are several big names in the industry that you will benefit from hiring like Studio Hawk ( https://studiohawk.com.au ), a fantastic agency solely specialized in the creation of such articles.
By hiring such companies, you can take the burden off your shoulders and be sure that you end up with a highly optimized article.
Creating the perfect SEO article is no easy task and can only be reached with time and effort or the help of an experienced agency.
