With the Super Bowl kicking off this Sunday, it’s time to take a look at how social media is influencing the game. We’ll explore ways you can leverage the social media influencers surrounding the Super Bowl to boost your marketing reach and awareness.
Tiktok’s ‘Game Day Prediction’ Creative Effect
One of the most popular creative effects on TikTok is the Game Day Prediction. The challenge is just for fun, but has already garnered hundreds of millions of views. To celebrate the upcoming Super Bowl, TikTok is rolling out this creative effect and is hosting an exclusive tailgate party.
The new TikTok app has been downloaded more than Facebook and YouTube combined. The app is designed for easy use on mobile devices, making it a great option for brands seeking to engage millennials and Gen Z.
TikTok’s Discover List, which is divided into five categories, enables users to learn more about each of the creators. It also spotlights the biggest fads and trends on the platform.
The TikTok app was downloaded more than Instagram. Several hashtag challenges have been created, including the famous ‘Dogface dance vibes’ by Ocean Spray. Other notable hashtag challenges include #SalsaSafely by CHI-CHI, and #PepsiHalftime, which allows people to dance to the songs of The Weeknd.
Doordash’s First-Ever Super Bowl Ad
DoorDash, the on-demand local logistics platform, is getting ready to make its Super Bowl ad debut. A recent press release describes a commercial that will feature a variety of DoorDash’s services and products. The ad will also highlight the company’s new messaging and its efforts to support small businesses.
The ad features a version of Sesame Street’s “People in Your Neighborhood,” which has been reimagined for the digital age. The ad was directed by Academy Award-winning filmmaker Michel Gondry for The Martin Agency.
The company says its ad will promote its new messaging, its small business partnerships, and the convenience of its service. It will be 30-seconds on CBS during the Big Game.
The ad will feature a variety of DoorDash’s offerings, from paper towels to pet food. The ad will also showcase DoorDash’s expansion into other channels, such as grocery and retail.
Eminem’s Solidarity With Ex-NFL Player Colin Kaepernick
It’s no secret that Eminem’s kneeling gesture was in solidarity with ex-NFL player Colin Kaepernick. The former San Francisco 49ers quarterback started taking a knee during the national anthem in 2016, drawing attention to racial injustice and police brutality. Since then, many other athletes have joined the movement.
Kaepernick said that he would not show any pride in the flag or the country that oppresses black people, even while taking a knee during the anthem. While he was still on the NFL roster, the league ostracized him. He was later released and hasn’t played in an free NFL picks game since 2016.
However, when Eminem appeared on stage for the Super Bowl LVI halftime show, he reportedly took a knee in honor of Kaepernick. Some viewers on Twitter were surprised and others were supportive.
Guerrilla Marketing
Guerrilla marketing is an unorthodox way of advertising. It aims at creating a strong emotional reaction from the audience. This is done by using unconventional methods, like street tactics, graffiti, urban art, and window displays.
Generally, guerrilla marketing is low cost. However, it has a number of risks. One of these is that the audience may not understand the message. Another is that the campaign may end up damaging the brand.
When a guerrilla marketing campaign is not approved, it can harm the brand image. It can also affect consumers’ emotions and behavior. In some cases, a guerrilla marketing campaign is successful. In other cases, it may result in negative emotions.
Before launching a guerrilla marketing campaign, you have to determine your target audience. You should know what they think and expect. You have to also consider how long it will take to generate sales.
Optimize Reach Of Your Super Bowl Ads
When you’re creating Super Bowl ads, you need to think about how they will be received on social media. While you don’t have to focus on your company’s brand identity, you can consider how to use social media to engage with the consumer.
Social media has changed how marketers promote their products. They can now reach audiences with content that is both informative and entertaining. They can also gain new insights into how they can connect with their audiences.
When you’re creating content for your Super Bowl ads, you’ll want to use the latest techniques for capturing the attention of your audience. One example is using infographics, which can appeal to data lovers. Another is using blog posts, which can relate to a specific issue.
You’ll also want to take advantage of Facebook Frequency tools to ensure your ad’s reach. These tools can help you lock in your ad costs and target the right audience.