Becoming an influencer can make you a lot of money these days since so many people trust regular people over celebrities. This means that brands are very eager to support people with big social media followers. The great thing is that you could be an influencer in just about any area of interest. If you love to use social media then you should be trying to turn it into a business and become an influencer yourself.
The trick is to know how it is done properly. For every successful influencer, there are thousands of failed ones that never figured out how to make it work. There is a certain formula to do it and be successful. In this article, we will go over several of the basic steps you need to make it happen.
1 – Optimize Your Social Media Profiles
How you present yourself online will go a long way toward becoming a serious influencer. You have to make sure that your social media profiles look professional with good banner design and professional-looking pictures. If your profiles look like the Average Joe then you aren’t likely to generate much interest.
Your bio page should also be concise and to the point but also convey what you are all about. Pick a short story about how the topic you’ve decided on to be an influencer has an impact on your life. For instance, if you are a food influencer then talk about the importance that cooking had on you from an early age.
2 – Pick Your Niche
It is very difficult to be a general lifestyle influencer that doesn’t have a solid topic behind them unless you have supermodel looks. For everybody else, you need to be known in certain circles as the expert on the topic or niche. For instance, there are people who do a lot of makeup tutorials and have people follow them for tips and tricks.
There are others who are passionate about woodworking and have built a following of others who are looking to learn how to make things with wood at home.
There are many brands that love to work with these influencers since they know exactly what the audience is interested in so they are easy to target with sponsored ads. If you are looking for a good niche, think of where people like to spend money and focus there.
3 – Become An Authority
To get the word out there that you are the expert in a certain topic, you will need to have your name spread around the internet. This means that you should not just use social media but also have a Youtube channel and even a podcast.
Try to get interviews lined up with some big blogs and other podcasts so that Google is picking up that you are an expert in a certain topic and you will be more likely to come up in search when people are looking for information on the topic.