First impression is the last (or let’s say – lasting) impression! Most of the signages that you design or view are made according to this mantra. Just think for a moment — is your signage compatible to these terms? Is it attracting the customers and viewers at their first glance or repelling them? This is the answer that lets you know whether your signage is good or bad. Actually, you aren’t even aware, but sometimes signages are made in such a way that they bring you more negative publicity for your brand than the positive exposure.
How harmful can bad signages be for your business?
You always search and read about the positive impacts of good signage in Melbourne by World Advertising. And these definitely bring you great results because they’re designed by experts of the team, incorporates creative content, and utilise the best quality materials to design your signage. But have you ever heard or read about the drastic effects of a bad signage?
A bad signage often confuses your customers — We know it is funny to ask, but does your signage represent your brand properly? Well it is really surprising but most of the business owners invest in a signage pattern design that doesn’t suit or match their genre of business and is actually a waste of money. So, if you have a signage that is so tricky that it conveys altogether another message to your customers, it often confuses them. And because of this confusion your customers never get the message that you want to send through your signage.
Too bright signage is actually best ignored —Yes, we agree that lights and vibrant colours are very good for your signage. But when you overdo these, it creates a bad signage that automatically repels your customers. A too bright signage bounces back your advertising within a fraction of a minute and your customers try to avoid looking at that signage in the future.
More is no more — They say you have to be as precise and clear in your signage as possible. Like, if you are a restaurant brand, would you display the entire menu on your advertising signage? Remember the rule of less is more in creating good signages for your business.
Low quality material is often money going down the drain — Happily or forcefully, be ready with a certain amount of budget for your signages. A signage that is made with low quality material with unclear signs and improperly written text is not doing much for your brand.
These examples of bad signages are already bad for your brand’s image. But imagine if you are making a typo mistake or a grammatical error in your signs, then you become the laughingstock of the world and your brand is seriously impacted by this. Remember to pay a very close attention to your signs and design and display them wisely for your business’ growth.