Every business has its unique goals, but one thing is for sure: All companies want to leave a lasting impression on customers and attract as many of them as possible. No matter how big or small your company is, marketing will always be one of the most important contributors to your growth. That said, it can be tricky to figure out what strategies to choose since you want to get substantial returns on your investments.
One of the most effective marketing tactics to date would be giving promotional items to potential customers. After all, who would not want to receive a gift? Big and small businesses alike continue to use this method today to reach more customers and boost their brand. To ensure that you maximise your returns and expand your reach as much as you can, here are some tips to consider when planning your giveaway.
Know Your Purpose
Promotional items can serve many objectives, but what do you want to focus on? Are you trying to make your brand name more recognisable, attract more customers, or showcase your core values? Knowing your purpose helps you select the right items to give to send your desired message. The item you choose will impact how well the strategy works, so choosing things that will be useful to many is highly recommended. Some common examples include tote bags, calendars, mugs, and the like.
Make it Personal
One of the most significant benefits of promotional items is that they help make your company memorable. Thus, make sure to put much thought on what you want to give and personalise the design to include information about your brand, such as logo, company name, contact number, and the like. Handing these personally during a networking event or similar gathering can make you memorable to people rather than giving the traditional business cards.
It is always important to know what customers feel about your promotional products, so getting feedback through surveys will be helpful. Try to ask them what they would want for a giveaway, or whether your previous ones have been satisfactory. Doing this will not only help make your tactic more effective but also help you show that you value your customers’ suggestions.
Send to Your Employees
If you want to gauge the reception for your promotional items, you can start by giving them to your employees as an incentive. Get feedback from them to see how valuable your giveaway is. Additionally, doing this can help you convey your appreciation for your employees and boost their morale, loyalty, and productivity. By valuing their input on the matter, they will also likely feel more motivated to develop better ideas for promotions.
When it comes to giving away products, there are no hard rules or limits. You can be as creative as you want! Promotional items are one of the best ways to leave an impression on people, so injecting your twist will be very welcome. Do not restrict yourself to a single item as using a variety can give you flexibility with your clients. This 2021, some of the most popular promotional products include work-at-home gifts like mousepads, so make sure to include those in your roster this year!