Have you ever encountered a disorganized social media marketing team? Probably not! because such doesn’t exist and shouldn’t exist. Social media marketing teams should be up to date with the trends as well as their own content.
Among all the keeping up with the trends and content, social media calendar is the inevitable part of any social media strategy. The calendar serves as the organizing and tracking tool for social media marketers. It helps you track the current, scheduled, and published content. With a social media calendar, your marketing strategy is internally visible to the execution team as well as the reporting authority.
The Purpose of Social Media Content Calendar
- Planned content reduces the chances of error and gives the creator ample time to re-check or rephrase the content
- A social media content calendar creates ease for the graphic design to catch up before the deadline eliminating the chances of any late posting. It streamlines the workflow for the department.
- Planned and scheduled content serves an important task achieved for the month which means a marketer has more space to work on other assignments.
- A social media content calendar keeps the marketing implementation in the loop. with each platform post scheduling feature, you can always post high traffic time without missing a beat.
- Content calendars can include blogs, email newsletters, several types of social media posts, templates, youtube scripts, and even podcasts.
Practical Tips on Creating Social Media Calendar
Creating a social media calendar isn’t about highlighting headings and coloring the columns. A content calendar should be strategized according to the convenience of your department/employees. Initially, there are three pillars of creating a social media calendar including content creation strategy, serving target audience better, and the unified distribution of the content access the channels.
