SEO agencies need a variety of Search Engine Optimization tools for different monitoring and analytical purposes and without Seo tools group, they cannot do anything. A tool like Keywords Tools, Backlink Tools, Website Management Tools, Website Tracking Tools, Proxy Tools, Domains Tools, Meta Tags Tools, Password Management Tools, Duplicate content validation tool, search engine spider simulator, and many other free SEO tools. Google also makes some best like Google Keyword Planner, Analytics, Search Console, etc.
This tool that suits different needs. From identifying issues with site speed to crawling and indexing, it’s important to have the right tools in your arsenal to identify any technical issues that may be impacting organic search performance.
This is the list of SEO tools that every SEO professional & SEO agency should become familiar with.
Google Search Console
This is a primary technical tool for any SEO agency. Agencies use this tool to set up reporting process. For any SEO agencies, good reporting is very essential and this tool really has a very good reporting feature that can save you in the case of an issue with the website. Using this tool you can fix the issues and get back on track.
Google recently upgraded search console and this version replaced many old features while adding more data, features, user interface, and reports.
Review average ranking positions and CTR data to see which pages can be optimized and improved for quick wins.
Google Analytics many things in the way of information mean it helps you to understand how people use your sites. This tool also helps you to identify issues with traffic, penalties, and anything else that may come your way. Google Analytics tool helps you to build a customized report to share with clients.
GTMetrix Page Speed Report
GTMetrix is a free tool developed by GT.net & this is the best tool that analyses your page performance and gives you a page speed report card. In this report card, the GTMetric check gives scores on your pages and also gives recommendations that helps you how to optimize them.
After following GTMetrix recommendations you can increase the speed of your website.
Google Mobile-Friendly Testing Tool
Google’s Mobile-Friendly Testing tool is used to check that your website being mobile optimized or not. SEO agency use this tool to test how well the website works in mobile devices.
In this current era mobile cover 60% search traffic globally over the past few years. In that condition, it is important to ensure that your website passes the mobile-friendly test.
SEMrush’s is the all-in-one marketing tool. SEO agencies use this tool for SEO research, competitive analysis, content marketing, and some for PPC as well. If you want to take your site on the search engine. SEMrush provides a complete suite of tools that helps to fast track your success. His competitor analysis data feature makes it valuable.
You may not normally think of SEMrush as a technical analysis tool.
You can use these insights to better tailor your SEO strategy and gain an edge over your competitors.
Ahrefs is a powerful tool for SEO agencies. It provides complete suite tools and resources that let you audit your website, explores competitors, research keywords, and analyze backlinks. With this tool, you can figure out what a site is doing for their linking strategy. You can also identify which type of links linking back to the site – whether it’s a blog network, a high-risk link profile with many forums and web 2.0 links, or other major issues.
This tool will do the entire task that agencies require in their day to day operations like:
Backlink Analysis: It helps you to identify bad links, analyze competitor link profiles, and quality targets for link and content outreach.
Keyword Research: It helps you to check search volume, keyword difficulty, traffic value, and use the SERP overview reports to accurately qualify search terms.
Competitor Analysis: Competitive analysis analyzes your competitors and how your business compares.
Content Analysis: Check behind-the-scenes metrics like links, traffic, and social engagement to uncover which content types/ topics perform best in a given industry.
Rank Tracking: Track client and competition keyword rankings across all devices.
Site Audit: Quickly spot a range of technical, on-page and off-site SEO issues across sites of all sizes.