We realize the importance of designing and printing and know that every brand requires proper adjustment of their packaging space for it. We have to acquire smart approaches in order to sway the customers. We will provide you with six techniques that will wash away all your doubts regarding packaging design and give you the skills to make your boxes gorgeous.
Let’s dive into it and see how these tips can change your entire packaging experience.
Start From The Top
The top side of the packaging is the first thing a customer sees when he/she gets their hands on it. It acts as the leading agent in leaving an image on your consumers’ hearts and minds. You have to pay attention to it as it is your welcoming side, the ice-breaker of your product and packaging.
We have dedicated this article to retailers to make them realize its value from the selling point. It can make your store a frontrunner if the packaging is performed correctly.
It is a healthy habit to have your brand’s logo on the top. It will speak about your brand to the customer when he/she is opening the box. You can contact numerous printing and packaging solutions provider who will exercise your vision on the surface. We would recommend you to get custom Kraft window boxes packaging as they are unique in style and show your intended message more precisely since the logo embedded in the center would nourish your product’s face.
It is not about the top place only but also your creativity with which you will be igniting excitement in your prospective buyers.
Ignore Corners of the Packaging
We would strongly suggest you not to use the corners of your boxes for graphics. Firstly, it excludes the possibility of your customer getting a glimpse of your logo. Additionally, moving away your logo from the most prominent place – the top side – will give you nothing but disappointment. Lastly, printing images and other graphics close to the corners is dicey as the printing tools might shift your packaging a few millimeters from each side and cut your design during production.
There are many online editing applications available that you can use to test how your packaging would look like, what part will be cut during manufacturing and such other reasons which define your design.
Cause a Chain Reaction with Your Brand Logo
You do not need to change your already designed graphics as per our tips, as we can still discover ways to bring your logo and identity to light. All you need to do is place your packaging on the horizontally-placed board and create a type of chain. A chain-shaped would give you authority to govern the places which are difficult to be used during printing.
Brand Your Store with Social Media Details
We want to let you know that social media is the ultimate power one has in this world today. In order to target a broader audience, you have to have a presence on the internet. Promoting your digital media accounts seems like a far-fetched plan but your packaging can help in it.
You can boost your social media presence by including your dedicated information on the box. For example, you can have the Twitter icon on the box with your brand’s name written with a hashtag design, like #ABC. Similarly, print icons of your social media accounts, like Snapchat, Instagram, Facebook and YouTube, etc. They will pave a path to garnering more and more consumers.
Textual Representation
We know that an image speaks a thousand words but having a humoristic text on the box also waves its magic wand. For instance, imagine buying a pastry in a box that says “Dive into my sweet world” or “Taste heaven by opening me up.” These subtle and witty references to your products actually impress the customers.
Savor The Graphics Experience
You need to have a wholesome experience in order to savor your packaging. A logo on top, textual graphics on the back and artwork on the front and bottom together make the entire experience surreal.
You have to mix your customization with creativity to produce attractiveness on your box. You should find ways to personalize each and every space in your full capacity. Unorthodox ideas are what will give your brand a ruling place in the market. Famous American art director and graphic director Paul Rand once stated: “Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”
You can select your design as per themes. For instance, getting a cartoonish look for children while a bold or classy look for adults. Each and everything play a role in making your business renowned. These six packaging practices will be enough for you to start an exhibition of your beliefs and quality.
