HTML elements give key information to the search engines about the page. The HTML elements highlight significant parts of the content that are pertinent for search. They also help web browsers to differentiate between simple content and HTML content. These HTML tags or components tell the web browser how to display and format the content. Some of the HTML tags that influence SEO directly or indirectly are given below:
Title tag:
Search engines make use of title tags to determine what the page is all about and displays it in search engine results pages (SERPs). Most people consider the title tags to be their priority. The title tags are mostly visible in web-browser tabs, SERPs, and social networks. SEO tampa recommends making the title with not more than 70 characters. Do not stuff the title with several keywords as it leads to poor user experience. If you have a popular brand, you can put it in the title. But, make sure that it is used at the end of the title, or else the unique information will become less visible.
Meta description:
A meta description is referred to a small paragraph that is found in the HTML section of a page. It is mostly displayed after the URL and site’s title in a SERP snippet. This short paragraph enables search engines and viewers to determine the page’s subject. An appropriate meta description reduces bounce rate and influences click-through rates. They are most visible in the SERPs and social networks. Do not make the meta description more than 300 characters long. The meta description must advertise the content of your page. Avoid using alphanumeric characters in the meta description as Google cuts off the text in the SERPs.
Image alt text:
The search engine optimization (SEO) goal of the alt attribute is to index the image. It helps the users to comprehend the image when it is not displayed. From the perspective of SEO, alt text determines how the images will be indexed in Google search. Thus, visual components like product images, stock images, and art must be considered while using alt tags. Keep it short but descriptive enough. While putting alt tags, think of all the possible components displayed like object colour, type, lighting, material, and shape. Most importantly, do not stuff it with keywords.
Robots tag:
Robots tag in an HTML page helps the search engines to determine which page must be indexed and which must not be indexed. Indeed, the robots tag may not help you with boosting your rankings, but it will save rankings for you if you want to block some pages from getting indexed. Noindex, Nofollow, Noarchive, Nosnippet, and None are some of the parameters that Google understands and respects, and you can specify them in your robot tags to prevent further complexities. Notably, Google understands any combinations of both upper and lowercase that you use in the robots tag parameters.
Canonical tag:
If you are having some pages with homogenous content, you can make use of a canonical tag to inform search engines which of the pages are to be prioritized. From an SEO perspective, besides telling search engines which page out of the few identical pages is more indispensable, it also shows the search engines that the other pages do not have any duplicate content. Moreover, canonical tags also prevent cannibalization. It is best to use canonical tags in the pages that are available through dissimilar URLs, in the pages with identical contents, and in the dynamic pages that make their URL parameters.
Conclusion:
HTML elements are beneficial, but getting a better rank in the SERPs requires patience and hard work. Besides using the HTML elements properly, you need to make robust content with all the significant information that your target audience is looking for.
