As a small business owner, you probably spend a lot of time thinking about how to get a larger audience to buy your products. This is normal. Every owner dreams of making their brand a household name either in their country or on a global scale. However, sometimes you need to put the brakes on, stop, and ask yourself: what do my consumers actually want? Can you and your team be doing more to make them happy?
When you ask these questions, you often realize that you aren’t giving the consumer the best possible experience and need to be doing more. This is the reality of business: consumers are very demanding individuals who are often difficult to please.
Here is a short guide that details some of the things the modern consumer wants from your business and how you can provide them with it.
A Mobile App
Every successful business has a mobile app for Android and iPhone. Why? Because consumers like them.
Now, consumers spend a whole lot of time shopping online, and they often prefer to purchase products through mobile apps instead of websites – it’s more convenient and time-saving. So, if you don’t have a mobile app, you’re not giving the consumer what they want and putting yourself at a disadvantage.
Many business owners assume that getting a mobile app is too difficult or costly – don’t worry, it isn’t. In fact, it’s easier than ever before. Check out smartboost.ai; they’re expert providers of mobile apps.
A mobile app will drive your profits through sales, increase your brand recognition, and provide you with an instant (and amazing) channel for communication with your audience. You can regularly update them with business news, product information, blog posts, and anything else – the opportunities are limitless.
Active Social Media Pages
Your friends and family all use social media, right? Well, now it’s the same for businesses.
Every consumer who is a fan of your business wants you to have active social media pages – it’s a great way for them to engage with your brand and stay up to date with your offerings.
Now, so many brands have large followings on social media that have become communities where consumers bond with each other. This should be one of your aims.
The Ability To Quickly Return Products
A natural part of the consumer experience is returning goods – they can’t be avoided. Sometimes, people don’t like a product; other times, they simply ordered the wrong item.
Whatever the reason for the return, consumers want an easy and stress-free way to do it. Therefore, many small businesses include a free return slip (or QR code) with the packaging when they home deliver products. This way, if there are any problems, the product can easily be returned and a refund issued ASAP.
If you offer easily returnable packaging, consumers will be more likely to purchase from you – as they will have peace of mind.
Reward programs are continuing to grow in popularity – consumers really like them. It’s a great idea to introduce one to your small business. It will increase engagement, provide more incentive to buy your products, and drive loyalty – as your audience will know that you care about them.