There are more customers now using their smartphones to shop and make purchases online. There are also many studies to support this rise in mobile shopping. This is why it has become necessary for online merchants to optimize their mobile eCommerce funnel, primarily the actions that directly lead to the customers making a direct purchase.
With online shopping continuing to rise, there’s not much time to waste still watching. funnel is the key, and here are five best practices to get this done.
Lower stages of funnel shopping need to optimize mobile conversions too.
One common problem that merchants at the bottom of the eCommerce funnel stages face is making conversions even at the stages of window shopper and shopper. This will require some actions like pre-checkout, add to cart, payment, shipping, etc. According to at the platform, the consensus is that the focus has to optimize mobile conversion at the funnel’s lower stages. This will directly lead to a revenue lift.
There should be e-commerce revenue funnels considering the different phases of the buyer’s journey, micro-conversions to optimize, and the site locations to focus the optimization. You will be able to drive more revenue and increase your conversion at all your eCommerce funnel stages by improving your customer experience.
Increase RPV and cart rate by floating add-to-cart buttons
It is relatively easy to miss an add-to-cart button that is static on a mobile phone. By using a floating button, the revenue per visitor (RPV) and cart rate can increase significantly. The add-to-cart button’s function is to continually remind the visitors to add more items to their cart and see out their purchase.
In one experiment to determine the effectiveness of the static and floating add-to-cart button, the RPV increase for the floating button was merely 0.71%, which is insignificant. However, more than 90% of the merchants experienced an increase in their cart rate. So, the floating button created immediate actions from the visitors, but it had mixed results when it comes to increasing RPV.
Increase RPV by displaying cart total in the header
Displaying the cart’s item total in the navigation or header is quite common. It has become so common that it is becoming unnoticeable to many shoppers. When you display the total cart dollar, it would provide a visual cue for the visitors and prevent any surprises when they get to the checkout page. Once a shopper adds several products or even one product to their cart, there should be a total value (in dollars) displayed below or next to the cart icon in the navigation or header. This tends to increase your RPV and conversion rate, even though it can also slightly affect your average order value negatively.
Visitors have a higher likelihood of purchasing when the cart’s value is transparently displayed in the navigation or header. However, as was stated in a recent , they are unlikely to spend so much money every time they visit because it keeps them conscious of the prices they are picking.
Keep shoppers focused by hiding chat in checkout and cart.
Distracting your shoppers just as they’re about to check out isn’t something you would want as it can take them away from the checkout page or completely take their mind off the purchase. That’s some revenue loss for you. You can ensure that your visitors are focused on going through with the purchase by completely removing the chat function from those important pages (cart and checkout). This is one way for you to and can lead to an increase in RPV up to 15.22% on mobile devices. There’s limited space on the mobile devices’ screen. So, every little change can bring about huge impacts, said Alexander K. from Mimy Online.
Streamline checkout process by auto-selecting a shipping method
If you’re offering different shipping options for your customers, auto-selecting the customer’s cheapest option takes away another step from the checkout process. Making the checkout process as fast as possible can help you make more sales, and removing the shipping method selection step enables you to achieve that. It makes sense, too, since most buyers choose the most economical shipping method. However, if a buyer prefers a different approach, they can make the change by themselves, which means they’re serious about buying. So, the process is as good as complete. This practice can help to boost your conversion rates.
Conclusion
Optimizing your mobile eCommerce funnel is essential to improving your conversion rates, making more sales, and generating more income. This article contains some ways for you to achieve this optimization and do better in your eCommerce.