We’re into the third quarter of 2020, and we never know what else this year has in its store. What started as another typical year turned into a remarkable one due to COVID-19, propelling the need for ‘new’ normal? Gloomy can be the right term to address the state of industries worldwide. With losses plummeting and the fear of contracting the virus growing exponentially, the link between businesses and people is coming off rather quickly.
However, when you look back in history, it is at the time of crisis that revolutions are often possible. In the post-COVID-19 era, digitization is inevitable. If you’re a retail fashion brand owner, it’s time to roll up your sleeves and take your business to the online medium. In case you wish to be a fashion ecommerce aggregator, there’s no better time to roll out your app than NOW.
In this blog, let’s discuss some of the vital aspects to consider during fashion ecommerce app development post-COVID-19.
Go Digital - Do Not Think Any Further
In this pandemic-stricken world, people demand doorstep services. A straightforward way to satisfy customers is to enable them to shop fashion apparel from the comfort of their homes. According to an American study in April, 24% of online users responded that they would do online shopping for the next six months due to COVID-19. Besides, with the increasing tendency of people to avail of everything via smartphones, it is ideal to have a digital presence for your business.
Launching a fashion store ecommerce solution is a piece of cake nowadays, as several app development companies offer comprehensive solutions at affordable prices.
The Best E-commerce Agencies try to create a high-performance ecosystem that amplifies their digital performance. For example, they launch aggressive strategies on social media, SEO, Inbound Marketing (Blog), etc. to ensure that customers reach their platforms and product pages. It is all about ensuring the highest amount of traffic and sales conversions in the E-commerce industry. Given the highly competitive nature of the industry, the digital approach and strategies need to be spot on.
Go Local - Support Vendors In Need
While top fashion brands have the economy to establish an online presence, it is the low & medium-scale vendors that are the most affected due to the pandemic. By aggregating such vendors under one roof, you can gain a massive local customer base in the shortest possible time. As a result, by supporting local vendors in the time of need, you can build everlasting partnerships with them in the future.
Launching a fashion store ecommerce solution is a piece of cake nowadays, as several app development companies offer comprehensive solutions at affordable prices.
Reduce Luxury Apparels - Showcase What is Necessary
In the current situation where lay-offs and salary cuts remain predominant, people look to conserve their budget rather than spending extravagantly on clothing. Hence, it is pointless to showcase luxury and high-priced products to customers. Ensure high-quality & affordable apparel to occupy the home page of your platform. Besides, including safety essentials like gloves, masks, etc., can also enhance user engagement rates.
By modifying your platform according to the current situation, you can experience a boost in user traffic.
Giving Back to Society - Draw Customer Attention in a Flash
There are, on an estimate, 12-24 million ecommerce platforms out there. Reaching out to customers has never so been so easy or so complicated. The initial push to visibility can pave the way for unlimited returns. Hence, to draw user attention, ensure you collaborate with brands associated with repaying society by some means. For example, using recyclable packaging materials can be an ideal way to set the tone among customers.
Moreover, encouraging local MSMEs by joining hands with them is a perfect marketing strategy that can create a buzz on the Internet. Even giants like Amazon follow this strategy and have gained massive success.
Leverage Technology - The Next Level in the Shopping Experience
Technology has provided answers to numerous real-life problems in society. Utilizing technology to its maximum potential during your fashion store app development can do wonders for your business. For example, you can include a size chart, enabling customers to choose their best fit. Besides, with perfectly-fitting apparel, the number of return stocks gets reduced drastically as well.
Using Artificial Intelligence can up the shopping experience significantly. The role of Augmented & Virtual Reality (AR & VR) enables customers to visualize themselves trying out the outfits. Besides, having a strong product description with a high-quality image can boost customers’ shopping experience significantly.
Moreover, encouraging local MSMEs by joining hands with them is a perfect marketing strategy that can create a buzz on the Internet. Even giants like Amazon follow this strategy and have gained massive success.
Digital Payments - A Must-Have Functionality
You cannot expect people who are shopping from homes to pay via cash. Moreover, cash on delivery isn’t appreciated as external physical contact can lead to virus transmission. Hence, include an array of payment options on your platform. This way, customers can checkout either using their credit/debit cards, digital wallets, etc. Having an in-app wallet can also come in handy, wherein customers can add money from their bank accounts and proceed to checkout seamlessly.
Using Artificial Intelligence can up the shopping experience significantly. The role of Augmented & Virtual Reality (AR & VR) enables customers to visualize themselves trying out the outfits. Besides, having a strong product description with a high-quality image can boost customers’ shopping experience significantly.
Moreover, encouraging local MSMEs by joining hands with them is a perfect marketing strategy that can create a buzz on the Internet. Even giants like Amazon follow this strategy and have gained massive success.
Safety - A Critical Ingredient to Success
With people turning towards smartphones and the Internet for safety, it is advisable that you address their safety concerns by introducing safety strategies. Gaining customer trustworthiness is critical for any platform’s success. In this pandemic situation, safety strategies can be your trump cards.
Zero-Contact Deliveries
Instruct your delivery chain to practice contactless delivery norms. This way, delivery executives drop orders in front of customer homes rather than handing them over.
Safety Gear to Delivery Executives
The only supply chain that comes in contact with customers directly is your delivery chain. Hence, ensure that your executives abide by the safety regulations, wearing face masks, gloves, etc.
Safety Ratings and Reviews
Hear from your customers the quality of your services. This way, you can upgrade your ecosystem’s safety standards from time to time.
Conclusion
Amid the pandemic situation, traditional businesses are the most hit. It’s time to revamp the foundation of your business. You can do the magic by relying on a portable gadget – smartphones. With almost 4 billion smartphone users, it is time you initiate your white-label ecommerce app development. Gaining the right technical assistance can be the turning point in your ecommerce journey.
Reach out to a reliable app development company, tell them your needs, and venture into the flourishing fashion ecommerce segment right away.
